A Smart Bear: Startups and Marketing for Geeks
OCTOBER 10, 2012
On top of that, budgets are siloed; the “Salaries” budget is separate from the “Tools” budget. In any case, rarely is a simple “cost savings” equation the way you’re going to win sales or set price-points. So the “savings” are invisible, even if real.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 26, 2013
No salaries followed by low salaries. ” Almost all startup founders experience a deep and prolonged sadness after selling their company , even when the sale is an outrageous success. The care and feeding of becoming an expert in something. The hard lessons you have to recover from learning. Something other than this.”
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A Smart Bear: Startups and Marketing for Geeks
DECEMBER 21, 2009
What one thing is most responsible for preventing sales? people not knowing you exist, pricing, not enough product features, unorganized sales strategy, look-and-feel of website, haven't identified pain points,). What's one thing you could do to get more feedback from customers, potential customers, or sales you've lost?
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 12, 2011
salary, benefits). Remember, tech support is sales ! You’re not hiring a Systems Engineer III for IBM or a Senior Regional Sales Manager for Dell. .” It’s better to make a strong decision that turns out wrong , and admit it, than to plan ahead or wait for instructions. Potential earnings (e.g.
A Smart Bear: Startups and Marketing for Geeks
JULY 23, 2013
of revenue, force-feeding sales pipelines with an unprofitable product. I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. Marketing, sales, legal, account management, on-boarding, technical guidance, training.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 28, 2011
I was working on my first true “enterprise sale.&# (If you aren’t familiar with the professional mosh-pit that is enterprise sales, here’s a primer.). But mostly it’s because of the traditional enterprise sales dance, reminiscent of the lumbering mating dance of the great blue whale.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 7, 2017
Examples: A popular app drops to zero downloads after Apple builds it into iOS; A Microsoft Office add-on drops to zero sales after Microsoft builds that feature into Office; A Twitter utility breaks when Twitter removes functionality from their public API. The product was built on a platform , and the platform changed.
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