Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. MORE >>

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. SolidWorks 2: The best VAR management program in the world? This is a mistake. Thanks! MORE >>

It's easy to be flippant when you have enough money to throw around, but when I lay awake most nights worrying about paying the mortgage, taxes, car payments and my kids tuition on a startup salary, the LAST thing I want to have to worry about is that I'm also getting anally devastated (well, more than is customary.) Part II! Noise. MORE >>

While you have used inflation in the calculation to determine the real return on the savings, you did not use something similar to calculate the increase in salary, unless you expect this person to have stagnant wages throughout the 40 year period. The Internet Revolution, Act III. The 4 Things You Really Need. Part II! Facebook Ads Suck? MORE >>

well, except perhaps someone in sales; but at least geeks understand salespeople are necessary to make money that pays their salaries. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III. The 4 Things You Really Need. Part II! Facebook Ads Suck? Nope, CPM Sucks. MORE >>