Why “saving money” and “ROI” are probably the wrong way to sell your product
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 10, 2012
On top of that, budgets are siloed; the “Salaries” budget is separate from the “Tools” budget. For example, there’s tons of AdWords-Optimization or SEO companies who charge $2k/mo for doing exactly the service I just described, and tons of companies happy to pay.
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