Startup Professionals Musings

AUGUST 24, 2022

Long sales cycles obscure beginning and end of costs. More empowered buyers have resulted in longer sales cycles. With the internet at our fingertips, even B2B customers research and compare solutions, completing 50-90% of the work before a sales rep is contacted.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

Startup Professionals Musings

MARCH 20, 2023

Technologies that cure world hunger may find that that hungry people don’t have money, and government agencies as customers are a very long sales cycle. Nice to have does not motivate a revenue stream. Limit the features and complexity. Technologists tend to add more features, just because they can.

Customer 276

Customer Sales Cycle Social Media Viral 276

Startup Professionals Musings

JUNE 19, 2020

Technologies that cure world hunger may find that that hungry people don’t have money, and government agencies as customers are a very long sales cycle. Nice to have does not motivate a revenue stream. Limit the features and complexity. Technologists tend to add more features, just because they can.

Technology 317

Technology Marketing Sales Cycle Social Media 317

Startup Professionals Musings

SEPTEMBER 20, 2014

Creators of technologies that cure world hunger may find that hungry people don’t have money, but government agencies as customers are a very long sales cycle. Nice to have does not motivate a revenue stream. Limit the features and complexity. Technologists tend to add more features, just because they can.

Technology 286

Technology Startup Sales Cycle Social Media 286

Startup Professionals Musings

SEPTEMBER 25, 2013

As you go through the sales cycle with your customer, there comes a point when it’s natural for the transaction to conclude. Check the definitions in this book or other sources to see if you are the humanitarian, visionary, maverick, romantic, nurturer, mentor, or one of a dozen others. Perfect your natural ask.

Sales 263

Sales Entrepreneur Sales Cycle Matching 263

Startup Professionals Musings

AUGUST 24, 2012

As you go through the sales cycle with your customer, there comes a point when it’s natural for the transaction to conclude. Check the definitions in this book or other sources to see if you are the humanitarian, visionary, maverick, romantic, nurturer, mentor, or one of a dozen others. Perfect your natural ask.

Product 227

Product Sales Cycle Matching Social Media 227

Startup Professionals Musings

JANUARY 13, 2017

As you go through the sales cycle with your customer, there comes a point when it’s natural for the transaction to conclude. Check the definitions in Steelman’s book or other sources to see if you are the humanitarian, visionary, maverick, romantic, nurturer, mentor, or one of a dozen others. Perfect your natural ask.

Sales Cycle 120

Sales Cycle Social Media Matching Differentiation 120