Sales Related Topics 
Genuine VC
MAY 16, 2012
Product is marketing is technology is operations is sales; they’re really not wholly separate functions. It’s natural for people become heads down and worry about only what they’re supposed to do, even in small nimble organizations. That’s their job. But in a startup, things are fluid. Helping identify what’s missing.
Genuine VC
DECEMBER 3, 2014
The focus is on creating some awesome technology, which is critical, except that the sales and marketing piece has been an afterthought in many cases. Historically, one of the (admittedly fair) critiques of Boston as a tech ecosystem is that the community is just that: a very tech-focused ecosystem, often at the expense of good marketing.
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Genuine VC
MAY 1, 2014
The result is that publishers are shifting strategies, transitioning to investing in direct-to-consumer marketing, which represents a shift in the $10B per year globally spent on sales and marketing for books.
Genuine VC
AUGUST 14, 2012
Fundraising encompasses trial-by-fire circumstances which almost always necessitates professional development. Unless Sales just runs in the blood, running a fundraising process will naturally hone those skills. These soft-skills of persuasiveness undoubtedly make one a better leader.
Genuine VC
AUGUST 3, 2012
children’s apparel annually, and online retail sales overall are growing 10% year over year. Market – Through our existing investment in the largest online consignment store for kids clothing, thredUP , which has begun to scale , we were already familiar with the children’s clothing market.
Genuine VC
JUNE 10, 2013
Yet when you look at actual the figures, it’s truly astounding: this year mobile e-commerce sales will be triple that of what it was just a short time ago in 2011, with tablets driving much of that spending growth. Mobile is literally eating the world.
Genuine VC
SEPTEMBER 30, 2013
There is an unnecessary amount of time on VCs part spent in diligence on minutiae (financial models, sales pipeline forecasts) rather than discussion on big-picture direction. The prospect firms are qualified in that they “get” what you’re building and seem to understand the space or category, but still don’t believe.
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