Looking for a proven business growth hack? Marketing automation can drive efficiency while sales automation can boost revenue and reduce costs.
As a business owner, you need to implement business growth hacks to improve your marketing and sales processes. Arguably, automation is one of the most important growth hacks a company can implement. It is important to send personalized messages to customers and build strategic campaigns to encourage your customers to take intended actions and remain engaged.
The two essential tools you need for steady growth hacks are marketing automation and sales automation. These tools keep your marketing and sales processes up and running with minimal manual intervention so you and your team can free up time for strategic and creative initiatives.
To understand key differences, let’s take a closer look at their primary functions in order to identify which method you should use to scale your business.
Marketing Automation
Marketing automation (one to many) is top of the funnel (TOFU) communication designed to nurture leads. Marketing automation uses software and web-based services to execute, manage, and automate marketing tasks and processes.
It features purpose-built tools and applications to boost campaign performance and speed by replacing tedious and repetitive manual marketing processes.
- Purpose: Create Leads
- Actions: Build Client Base, Nurture Leads
- Components/Tools: CRM, Content, Social, Emails
- Main Responsibility: Marketing Flow Optimization
- Implementation Stages: All Stages of the customer journey from demand generation to customer loyalty
Sales Automation
Sales automation (one to one) is bottom of the funnel (BOFU) contact to ultimately close deals. The centerpiece of any sales automation platform is the customer relationship management (CRM) tool, which helps organize, track, and nurture leads. When this crucial sales backbone is managed automatically with minimal human intervention (and errors), it introduces a wide range of benefits.
- Purpose: Close Deals
- Actions: Track Lead Score, Close Deals
- Components/Tools: CRM, Marcom, Emails, Calls, Texts, Voicemail Drops
- Main Responsibility: Outreach to Schedule Meetings with Leads, Follow up on Contracts Sent
- Implementation Stages: Essential for Emerging and Established Sales Centric Organizations
Benefits of Marketing and Sales Automation
You can’t effectively do a salesperson’s job with marketing automation. Sales automation can help your sales team follow up on successful marketing campaigns with targeted, personalized communication. A business without sales automation is hanging on by a thread. Customers are falling through the cracks, and the experience leaves them wishing they had gone with your competitors instead. Utilizing Sales automation allows a business to run 24/7.
Leads are continuously engaged and converted with minimal effort on the company’s part. And all that free time gives your reps and leadership team the chance to focus on doing more of what they do best.
Brian Olson is the CEO of RevHERO, an innovative tech company that upgrades organizations sales processes via cutting edge automation. RevHERO makes it easy for companies to scale their sales efforts by automating their sales process from initial lead gen to close. Brian is committed to leveling up sales teams by automating their sales process, allowing sales professionals to do what they do best. For more information on how sales automation can upgrade your sales process and take your business to the next level, visit RevHero.io, and schedule a call today.
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