A Smart Bear: Startups and Marketing for Geeks

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo ” Big companies can buy it without much consideration, but small companies need to understand the value, so you might need sales material to convince them, and a demo.

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Improving the worst experience

A Smart Bear: Startups and Marketing for Geeks

We did learn from the experience — we did a post-mortem and decided what evidence should have stopped us from accepting the account, and now we build that into our sales cycle. If you liked that, you'll probably like these too: Tech Support *is* sales. Tweet. -->. Accounting for Startups: Cash-basis or Accrual-basis?