View from Seed
MARCH 3, 2015
But even with that webinar’s success, we still had a lot of education to do in order to get people to understand what we did and even how we saw marketing in general, which we needed to do to generate demand and sales. But marketing should always be ahead of sales to alleviate pressure. Some have short, more transactional cycles.
View from Seed
FEBRUARY 4, 2016
The perks of being early in the marketplace are obvious: shorter sales cycles due to lack of competition, less competition for top talent, and so on. It promotes the industry and positions your executives as industry leaders without hitting the audience over the head with a sales pitch.
View from Seed
JUNE 11, 2019
This can be helpful for businesses that have long sales cycles, ones that are in unpopular market segments, or are located in geographies without ample downstream series A capital.
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