Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Oh yes, and retail sales doubled with the new product packaging.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

NOVEMBER 23, 2012

Reading stories about the success of Facebook or blogs about the secrets of SEO might make you feel smarter, but it’s not going to make you more skilled. Building a company in all its complexity is computationally unsolvable. There’s no shortcut for getting your hands dirty.

Thailand 331

Thailand Engineer Customer Development SEO 331

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., The team put together their sales funnel and started testing demand. but now they were actually trying to implement it. (If

Customer 247

Customer Cloud EC2 Channel 247

Steve Blank

APRIL 5, 2017

My engineers say our website is old school, and we need to be on Facebook, Twitter and Instagram, my VP of Sales says we’re wasting our marketing dollars not targeting the right people and my board keeps giving me their opinions of how we should describe our product and company. How do I sort out what to do?”. with a strategy.

Marketing 310

Marketing Audience Technical Review PR 310

Steve Blank

AUGUST 5, 2013

We hoped to start acquiring customers mostly through responsible, focused SEO, where we would target a variety of high-value search terms and provide relevant, useful content to users. Thousands, then millions of new customers were coming to the site through SEO, just like we’d guessed with our customer acquisition hypothesis.

Lean 293

Lean Agile Customer Development SEO 293