A Smart Bear: Startups and Marketing for Geeks
MARCH 27, 2012
I’ve always been fascinated by the power of pricing, as demonstrated by stories like the jeweler who doubled her sales by trippling her prices. Since my goal was to go for as many sales as possible to create a readership and potentially pave the way for future books, I settled on the $1-$10 price range. Why charge at all ?
A Smart Bear: Startups and Marketing for Geeks
AUGUST 9, 2010
Even if I concede that some folks can't grok mock-ups, remember that your first customers will by definition be early-adopters who are OK with alpha software. I suck at sales/marketing; I need to build a product so compelling it sells itself.". Now: How many do you suppose are decent pieces of software that basically work? (My
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A Smart Bear: Startups and Marketing for Geeks
MAY 24, 2010
Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates. Consumers rarely read software license agreements. The license agreement's primary purpose, then, is to get past the customer's legal team quickly, because they stand between you and a sale.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 10, 2012
Code Collaborator is tool which helps software developers review each other’s work, just like an editor of a book. In a perfect world, if the software development organization “produced more quality code” with fewer important bugs, that’s undeniably valuable. The trouble is that software isn’t tangible.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 10, 2011
Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. Our marketing and sales pitch shifted right along with it.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 29, 2011
Shoot, I used this excuse myself recently: “I built a company and forged dozens of customer relationships in the software development tools sector; I know exactly how to sell into that market.&#. He has an idea for a new software package for managing an expensive, time-consuming aspect of practice-management.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 23, 2010
Of course you're going to position your company with a unique offering: exclusive features, a distinctive culture, a refreshing pricing plan, an innovative sales strategy, etc. There's no competition because this is an industry that has never used software to solve this problem.". But uniqueness doesn't imply lack of competition!
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