YourTrove Launching Social Search Platform
One last major challenges with search has been the intersection of context with personal relevancy. Google is good, but has only been able to go so far without access to your social graph and your interests. These lie in various buckets across numerous social sites such as Facebook, Tumblr, Twitter, and the like. YourTrove is launching this week to tackle just that very problem.
From the PandoDaily article earlier today:
Today, YourTrove is launching its platform to unlock the secrets hiding within status updates, pictures, videos, and shared links from across user’s private networks. The company offers not just text-based search, but true contextual search, making relevant connections across a given social network.
Of course, there are immense challenges in building a credible social search solution. There are language issues, creating accurate contextual mappings, the time decay of data, measuring of relationship trust, and all sorts of other complexities. Then all of this needs to incorporate some level of self-learning so that results are fresh while improving accuracy through usage. On top of that, there is the sheer amount of data that needs to be gathered and analyzed. That data of course requires the various platform players to acquiesce to providing access to that trove of user data.
I am pretty convinced though that the challenge is one that is imminently solvable and others, including Mark Zuckerberg, agree. However it will not necessarily be Facebook or Google that figures it out. YourTrove has made impressive strides on that front and if you could not already guess, YourTrove is one of my portfolio companies. I am incredibly proud of the effort the team of Seth Blank, Jesse Emery, and Nick Vlku have put in thus far, and look forward to what lies ahead. If you want to learn more about YourTrove and the team, feel free to reach out to me and I can make an introduction.
Source: pandodaily.com
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