Designing a Corporate Entrepreneurship Program – A Qualcomm Case Study (part 1 of 2)
Steve Blank
JANUARY 28, 2013
Thus began our search for a program that would properly balance the focus on the present with the need to increase our options for the future. All while keeping in mind that employees, managers and executives have day jobs – so how could we ask them to spend significant time on new ideas while not sacrificing their present obligations?
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