A Smart Bear: Startups and Marketing for Geeks

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How cold calling (properly) works better than AdWords

A Smart Bear: Startups and Marketing for Geeks

SEO is extremely powerful, but it takes time. Search Engine Marketing and online ads on the other hand can be set up in minutes. I searched around and came up with a list of a couple dozen numbers. My mom recently started publishing online courses and my eighty-one year-old grandmother has an iPhone. Phone, Robert.

Campaign 272
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On the (un?)importance of design

A Smart Bear: Startups and Marketing for Geeks

Specifically, by making the flight-search problem pleasurable and useable instead of feeling like you’re navigating pivot tables from Excel ’98. They don’t have better data, better branding, better name, better SEO, or more money.

Design 253
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Solving the "marketplace" business model

A Smart Bear: Startups and Marketing for Geeks

At the same time, they also run television ads (with celebrities), are expert at SEO and AdWords, built a user-friendly web site, and do tech support for consumers. When a potential buyer made a search, they grabbed their email or phone number and said "Thanks, we're going to find you a great deal by Thursday." They'll never return.

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Fermi estimation for startup business models

A Smart Bear: Startups and Marketing for Geeks

Not many search terms have that many impressions even over 3 years. But if not that, then SEO or blog posts or tweets or word of mouth and so on, so it’s still going to take 10s of millions of impressions. That’s a lot of impressions! Of course not all people will find out about the product from advertisement!

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Smart Bear Live 6: Jared from Padseeker.com

A Smart Bear: Startups and Marketing for Geeks

They’ll just Google it, and they’ll find apartmentratings.com, for example, which is really good at SEO, and is basically a way to find apartments, with ratings even, and it’s very popular. Your SEO is going to improve. Like, “We know that this will increase your SEO and you’ll get more traffic.

API 220
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Zero-sum marketing channels: Good or bad for a startup to pursue?

A Smart Bear: Startups and Marketing for Geeks

Example: SEO, where the top three search results receive nearly all the traffic. Even then, the available inventory is limited, e.g. the top few slots in AdWords or SEO. Even getting 10 of the slots ranged 11-30 doesn’t add up to a fraction of what the winners get. Counter-Example: Social Media.

Channel 120
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Marketing Platform Independence

A Smart Bear: Startups and Marketing for Geeks

In my opinion SEO is the same way. If you're doing SEO as one of ten tactics to get people to show up to your site, that's great. If you're betting the entire business on getting traffic through search results, at any moment a competitor or the platform itself could oust you. The other way is to diversify.

Marketing 229