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10 Ways To Use Social Media To Be Authentic and Open

Startup Professionals Musings

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. Search, combined with ratings and reviews become key in separating the useful from the rambling.

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5 Ways to Make the Most of Social Media APIs

Women Entrepreneurs Can

If you’re a social media marketer, APIs are critical for success. APIs act as a messenger between your apps and social networks. Connect with Your Audience If you’re a social media marketer, collecting data about your audience is the most essential thing that you do. But what are they exactly?

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Steps to Create a Nonprofit Social Media Policy

Board Effect

Social media platforms are excellent vehicles for storytelling and creating awareness, yet, without a nonprofit social media policy in place, your board could be in for some unexpected problems. Just under 4 billion people use social media in the world. That said, social media is a double-edged sword.

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How to Conduct a Trademark Search for a Business Startup

ReadWriteStart

Prior to using a mark in identifying a specific product or service, there’s a need to perform a clearance search. A clearance search or trademark search determines whether there’s an existing mark. Here is how to conduct a trademark search for a business startup in UAE. Make a Trademark. Identify Design Codes.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

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Evolving Your Personal Social Media Presence

YoungUpstarts

In the social media age, candidates are being judged on much more than just their resume and references. With recruiters increasingly scrutinizing applicants’ online personas, those on the job hunt must learn to evolve their personal social media presence. by Jean Dobey, founder and CEO of Hibe. Google yourself.

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10 Tips To Promote Your eCommerce Website On Social Media That Increase Traffic And Revenue To Your Store

YoungUpstarts

There are dozens of channels on which you can promote your eCommerce website, but few compare to the performance of social media. Statistics show three in four consumers use social media during their purchasing journey. Use Your Social Media Strategy To Boost Other Marketing Channels. Publish Product Videos.