Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 161

Social Media Media Viral Audience 161

Startup Professionals Musings

SEPTEMBER 8, 2021

The search for a perfect solution delays progress, hurts morale, and blinds everyone to practical quick solutions which are good enough. The Internet and social media are also a key knowledge source. This requires challenging all assumptions and reverting to nature to get a root problem cause.

Social Media 330

Social Media Entrepreneur Revenue Internet 330

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

Social Media 251

Social Media Media Marketing United States 251

Startup Professionals Musings

AUGUST 22, 2021

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Optimize your content for search engines to get attention. Participate in the top social media sites for maximum impact.

Customer 431

Customer Marketing Social Media Channel 431

Startup Professionals Musings

SEPTEMBER 29, 2018

Use social media for early marketing. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Social media is not rocket science.

Burn Rate 223

Burn Rate Hockey Stick Startup Salary 223

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 352

Social Media Media Viral Audience 352

Startup Professionals Musings

SEPTEMBER 7, 2020

These historically have included work-at-home, restaurants, telemarketing and social-service providers. On the Internet, I am wary of one more search engine provider, clones of existing social-media sites, and yet another new dating site. Your startup is in a high-failure-rate business sector.

New York City 315

New York City Silicon Valley Startup Technical Review 315

Startup Professionals Musings

MAY 6, 2020

Your new car is a pleasure to drive, online shopping takes out the pain, and social media makes connection to old friends fun. They actually search for indications of change and opportunities across diverse environments, rather than just more customers who might use their current offerings.

Agile 310

Agile Social Media Reputation Restful 310

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

Social Media 120

Social Media Media SEM Startup 120

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 120

Social Media Media Marketing Viral 120

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Lead Generation 365

Lead Generation SEM Customer Marketing 365

Startup Professionals Musings

OCTOBER 5, 2014

Use social media for early marketing. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Social media is not rocket science.

Burn Rate 262

Burn Rate Hockey Stick Entrepreneur Salary 262

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 222

Social Media Media Marketing Social Network 222

Startup Professionals Musings

NOVEMBER 27, 2011

Social media marketing. Today there are huge communities online, like Facebook and Twitter, which grew in popularity for socializing with friends. Search engine marketing (SEM). Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results.

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

DECEMBER 7, 2022

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. As well as phone support, customers expect you to accept mobile messaging, and provide quick responses via social media and multiple Internet websites.

Customer 427

Customer Social Media Public Relations Internet 427

Startup Professionals Musings

JULY 9, 2014

Check Craigslist first, since most new ventures don’t have the money for executive search firms and the major job listing sites. As with any job search, always play to your strengths, and stick to business domains and roles you already know. Search online startup platforms and crowdfunding sites. Kick your networking up a notch.

Technical Review 250

Technical Review Stock Options Silicon Valley Due Diligence 250

Startup Professionals Musings

AUGUST 4, 2017

The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints. This active discovery mindset searching for new questions drives real innovators away from more of the same.

Customer 213

Customer Product Technical Review Marketing 213

Startup Professionals Musings

SEPTEMBER 14, 2016

Use social media for early marketing. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Social media is not rocket science.

Burn Rate 120

Burn Rate Hockey Stick Startup Salary 120

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 268

Social Media Channel Internet Media 268

Startup Professionals Musings

DECEMBER 14, 2013

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Align your business model to how your customers want to buy. Don’t start from how you want to sell.

Revenue 263

Revenue Startup Technical Review Business Model 263

Startup Professionals Musings

OCTOBER 22, 2018

These historically have included work-at-home, restaurants, telemarketing and social-service providers. On the Internet, I am wary of one more search engine provider, clones of existing social-media sites, and yet another new dating site. Your startup is in a high-failure-rate business sector.

New York City 202

New York City Silicon Valley Bootstrapping Technical Review 202

Startup Professionals Musings

APRIL 7, 2017

Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Align your business model to how your customers want to buy.

Small Business 147

Small Business Revenue Technical Review Business Model 147

Startup Professionals Musings

JULY 7, 2021

I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Resist cancelling existing social media accounts. Define indicators and measure impact and results.

Reputation 360

Reputation Social Media Internet Media 360

Startup Professionals Musings

JULY 8, 2023

Entrepreneurs who search for real pain points, and build solutions around them, have the best chance of changing the world. I hear this term every day, wrongly applied to new social media site, or a new productivity tool. One of my favorite sayings is “Real change doesn’t happen until the pain level gets high enough.”

China 295

China California Government Global 295

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. I still see too many websites that look like they have had no updates or blogs in months or even years. Blogs must provide value to customers.

Customer 120

Customer Marketing Social Media Technical Review 120

Startup Professionals Musings

SEPTEMBER 29, 2022

Every business leader I know is overloaded with data these days, with a wealth of new business tools, social media channels, and countless emails and text messages. Yet, ironically, they still feel they are always behind in recognizing the impact and need for change. People like me tell you to use all that data to win over competitors.

Artificial Inteligence 299

Artificial Inteligence Framework Social Media Audio 299

Startup Professionals Musings

JULY 19, 2021

While searching a while back for the most effective strategies of companies that have achieved huge growth, I came across the classic book “ Bold: How to Go Big, Create Wealth and Impact the World ,” by Peter H. Maximize your online brand and media presence.

Artificial Inteligence 396

Artificial Inteligence Community Social Media Matching 396

Startup Professionals Musings

JANUARY 18, 2023

With the advent of social media, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience , from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support. Make sure non-contact experiences match face-to-face.

Differentiation 274

Differentiation Social Media Customer Matching 274

Startup Professionals Musings

NOVEMBER 27, 2021

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. Like you probably do, many people search for products and services on the weekends and in the evening.

Web 349

Web Viral Naming Internet 349

Startup Professionals Musings

NOVEMBER 3, 2012

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Align your business model to how your customers want to buy. Don’t start from how you want to sell.

Technical Review 234

Technical Review Business Model Revenue Social Media 234

Startup Professionals Musings

JULY 18, 2015

It’s time to adopt your customer’s favorite mode of communication, whether that be texting, phone calls or social media, and not limit responses to office hours. Google and social media have transformed the business world. Adapt a style to meet the new business work models.

Startup 120

Startup Software Review Social Media Curation 120

Startup Professionals Musings

JANUARY 28, 2023

While searching for an answer, I found insight in the classic book, “ The 4 Lenses of Innovation ,” from Rowan Gibson, one of the most recognized thought leaders in business innovation. According to Gibson, you don’t have to be born with special genes to be innovative.

Flash 320

Flash Incubator Social Media Matching 320

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 329

Social Media Channel Startup Internet 329