Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
To say he has had an impact on the web would be an understatement. He invented the category of sponsored search. He created GoTo.com (later renamed Overture) out of a frustration with search. So he launched a company with exclusively paid search. domain from the tiny island of Tuvalu. Overture (Goto.com).
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