Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? As I point out frequently, people want to consume video. We like sight, sound & motion.

Video 339

Video Technical Review Distribution Aggregator 339

Duct Tape Marketing

MAY 19, 2020

5 Types of Video That Improves Marketing Content written by John Jantsch read more at Duct Tape Marketing. Video content is a hot topic in marketing circles. We’ve been seeing studies for years now that video is the way people want to consume content. So if you haven’t yet embraced video, now is the time to start.

Video 101

Video Marketing Technical Review Software Review 101

ConversionXL

AUGUST 20, 2019

An alarming digital marketing trend should scare all online publishers: Organic traffic from Google is vanishing: Google’s latest search elements (featured snippets and People Also Ask) steal clicks from organic listings. billion searches a day (and 1.2 Search (read: Google ) is still where most buying journeys start.

Search 128

Search Software Review Semantic Naming 128

ConversionXL

APRIL 18, 2019

For sustainable, valuable search traffic, you’d better provide it. Satisfying search intent is Google’s fundamental goal. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. How Google (and others) define search intent.

Search 126

Search Aggregator SEO New York 126

Duct Tape Marketing

FEBRUARY 20, 2019

The Benefits of Including Video on Your Website written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Including Video on Your Website. Video has become a foundational element in marketing. Why is video so important? Types of Video You Need. What We Stand For.

Video 77

Video Audio Software Review Email 77

The Startup Magazine

MARCH 11, 2024

So it’s important to ensure that your website is visually there on search engine results and rankings. This is where search engine optimization can play a big part to help your website thrive. Enabling the use of keywords to ensure that your site comes up highly recommended on search engines like Google.

Technical Review 148

Technical Review Engineer Social Media Search 148

Duct Tape Marketing

MARCH 24, 2021

The First Page of Your Google Search is Your New Business Card written by Sara Nay read more at Duct Tape Marketing. Resources mentioned: Loom for video sharing. Agency Spark Podcast with With Dean Heasley. Each episode is designed to spark ideas you can put into practice for your agency today.

Nashville 97

Nashville Search Software Review Tennessee 97

YoungUpstarts

JANUARY 22, 2016

Because of the explosion of social media and mobile as the primary, go-to consumer device for local information, Google is increasingly losing search share to local directories, social media sites and maps apps. is one of the most critical local search ranking factors in Google and Maps. Want to know where you stand now?

Search 100

Search Fractional CTO Small Business Syndicate 100

Steve Blank

FEBRUARY 13, 2024

The first version of the iPhone only ran Apple software, it was a closed system without an app store, had no copy and paste, couldn’t record video, etc. It’s hard to remember, but the first version of these products launched with serious limitations that follow-on versions remedied.

Search 256

Search Marketing Forecast Burn Rate 256

Duct Tape Marketing

JUNE 19, 2018

Your Guide to Google Search Console written by John Jantsch read more at Duct Tape Marketing. The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use the new Google Search Console. A tour of Google Search Console.

Search 76

Search Analytics HTML Technical Review 76

Startup Professionals Musings

DECEMBER 5, 2021

It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product. This means spending more money on search marketing (SEM) to make it look like the buzz is working. People are more demanding and have more choices than ever before.

Viral 348

Viral Marketing SEM Campaign 348

YoungUpstarts

DECEMBER 19, 2020

Video production is a worthy investment. For some small businesses, video production isn’t an easily attainable reality. If you’re trying to develop rich video content, it’s good to find the right agent to handle your post production service. What does the production process look like?

Seattle 264

Seattle Technical Review Technical Support Software Review 264

ReadWriteStart

NOVEMBER 20, 2023

Video conferencing tools can bring your team together without the need for costly travel arrangements. ” — Jamie Irwin, Director at Straight Up Search Suppliers play a crucial role in the success of any business, and the terms of your supplier agreements can significantly impact your financial bottom line.

Software Review 138

Software Review Technical Review Retention Cost 138

Duct Tape Marketing

AUGUST 14, 2018

5 Steps to Small Business Search Engine Optimization written by John Jantsch read more at Duct Tape Marketing. The video above is a replay of a recent live webinar I conducted. That’s how you think strategically about search engine optimization. Answer the Public. Google Auto-Complete.

Search 68

Search Engineer Small Business SEO 68

The Startup Magazine

DECEMBER 14, 2023

If you’re an entrepreneur and you’re not using video to grow your brand then you are leaving a lot of money on the table. Video is all the rage right now and people cannot stop consuming it. Many people have found out that when they use videos for the products on their website, they’re getting higher conversion rates.

Video 121

Video Social Media Audience Media 121

The Startup Magazine

SEPTEMBER 23, 2021

Read on to gain insights on how to create digital publicity through search engine optimization. Search Engine Optimization for Digital Publicity. On the other hand, search engine optimization entails the venture ranking high in the search engines. Digital medial platforms are a valuable tool to create brand awareness.

Engineer 141

Engineer Search Campaign Social Media 141

Up and Running

JULY 7, 2021

The major advantages are building an active, targeted audience for your website and increasing your visibility to search engines. Secondly, you can develop relationships with other businesses and influencers by commenting on their videos and collaborating. Upload a watermark logo that will appear on all your videos.

Channel 149

Channel Small Business Video Audience 149

Women Entrepreneurs Can

MARCH 11, 2024

If a picture is worth a thousand words, could a video be worth a million? It’s possible, especially if you’re employing best practices for video SEO. It’s important to know how to drive organic traffic through your videos to truly harness the power of video content. What Is Video SEO?

SEO 40

SEO Video Metadata Search 40

Duct Tape Marketing

AUGUST 28, 2018

Facebook and Google Ads – The Keys to Small Business Paid Search written by John Jantsch read more at Duct Tape Marketing. Google Ads (formerly AdWords) allows you to target your ads by location and search words. Google’s paid search takes a different approach that’s more about immediacy.

Search 69

Search Small Business San Diego Advertising 69

VC Cafe

MARCH 1, 2024

Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. Verticalized Video Understanding – machine interpreted video. New interfaces that break the “edtech” mold – the rise of more casual, experiential learning at scale.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

The Startup Magazine

SEPTEMBER 19, 2022

Leadership training courses come in various formats, including video, audio, live speeches, meetings and online classes, just to name a few. Take Advantage of Video SEO. Due to the best consumer engagement rates of any content medium, video marketing has grown especially significant. Invest in Leadership Training.

Social Media 128

Social Media Leadership Audience Video 128

ReadWriteStart

APRIL 8, 2023

For instance, the research conducted by The Economist revealed that searches for environmental goods have grown by 70% since 2016. TikTok and Influencers One viral video on TikTok can reach 1.5 Catch your customers with all the means you can utilize: social media, paid search, targeted ads, marketplace, and other dark magic practices.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

YoungUpstarts

SEPTEMBER 13, 2020

There’s one more thing to try that should be among your digital marketing tools and that is video. Video is very engaging and people trust what they can see far more than what they read. If you aren’t using video then you may find that your conversion rate skyrockets once you get started. 1 – Product videos.

eCommerce 174

eCommerce Video Conversion Channel 174

YoungUpstarts

MAY 10, 2020

Whether you’re uploading to your story or on IGTV, Instagram videos are a great way to increase your brand visibility and attract new customers. You can do anything with a video; advertise a product, make the customers laugh, appeal to their emotions, or even partner up with an influencer to get more product exposure. The bottom line?

Video 211

Video Advertising Differentiation Audience 211

The Startup Magazine

MARCH 2, 2021

You need to keep in mind that just because you have your business listed in an area; it does not mean that Google will rank it automatically for local searches. Local businesses need to rank high on Google Maps because most users do not bother looking beyond the first few search results when searching for something locally.

Sales 153

Sales Software Review Search Technical Review 153

YoungUpstarts

MARCH 1, 2020

The best advice when it comes to video marketing is to employ a video editor to help out in beautifying your content instead of editing yourself and you will see how easily and without too much expense you can recruit a video editor so that you can focus on building a company. Local or International Editor.

Video 136

Video Hiring Marketing Internet 136

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” SEO – Search Engine Optimization for Online Marketing Concept. This includes creating content like blog posts, videos, social media posts, and more.

Technical Review 146

Technical Review PPC SEM Marketing 146

ConversionXL

SEPTEMBER 20, 2021

In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Ahead of both Instagram and Facebook, it has the highest ROI for video content. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. YouTube generated $19.77

Analytics 134

Analytics Metrics Channel Video 134

Duct Tape Marketing

SEPTEMBER 26, 2019

Transcript of Creating Content that Ranks in Local Search written by John Jantsch read more at Duct Tape Marketing. And they with a couple other consultants in the network have written a book we’re going to talk about today called Content Marketing for Local Search: Create Content That Google Loves and Prospects Devour.

Search 48

Search Technical Review Chicago Engineer 48

Hearpreneur

JANUARY 22, 2023

Expect video, Instagram, live streaming, and podcasts to dominate the list in 2023. Artificial intelligence (AI) is already starting to have a significant impact on search engine optimization (SEO) for agencies. Vertical videos let potential customers Know, Like, and Trust brands faster, which can increase their reach.

Artificial Inteligence 122

Artificial Inteligence Technical Review Social Media Vertical 122

Mucker Lab

JULY 11, 2023

Understanding the Search Engine Results Page (SERP) A good way to think about search is essentially as roadmaps drawn by targeted keywords, which branches outward to create intersections that become digital real estate - websites, media, ads, and more. Image and Video Packs: Rows of images or videos related to the search query.

SEO 78

SEO Technical Review HTML Software Review 78

Duct Tape Marketing

NOVEMBER 17, 2011

5 Ways to Improve Local Search Results for Business This content from: Duct Tape Marketing. ” Increasingly, when folks turn to a search engine, they aren’t looking for something around the world, they’re looking for something around the block. “This article originally appeared on the OPEN App Center.

Search 69

Search Software Review Technical Review Engineer 69

The Startup Magazine

SEPTEMBER 18, 2020

Search Engine Optimization (SEO). This refers to the process of ensuring that your website is visible in the search engine results (SERPs) pages; preferably within the top 3 spots. Every time someone clicks on your ad the search engine or social media platform will charge you a price per click. Pay Per Click (PPC).

Marketing 179

Marketing Social Media PPC Technical Review 179

The Startup Magazine

OCTOBER 19, 2020

Digital marketing promotes a product or business while utilizing online sources like social media, websites, search engines, mobile applications, websites, emails, and SMS services. You can either pay the social networking applications to display your advertisements in video form.

Social Media 112

Social Media Technical Review Marketing Social Network 112

The Startup Magazine

DECEMBER 19, 2019

Because of this, video marketing has become a popular tool for businesses to advertise their brands with captivating content. Here are six reasons you should invest in a video marketing campaign to expand your business’s reach. Video Makes Money. Many businesses think that they cannot afford to start video marketing.

Video 143

Video Marketing Campaign Advertising 143

Diego Basch

AUGUST 14, 2013

I realized that many people who search Google in 2013 are too young to remember the early days of web search (I’ll use Google as an example for this post, replace with your favorite search engine if you’d like). Today’s search engines are no longer about the web. Fast forward 16 years.

Search 61

Search Technical Review Finder Engineer 61

YoungUpstarts

MAY 9, 2018

About 51% of marketing experts believe that video marketing has the best ROI when compared to other means of marketing used to market businesses on the web. The Vice President of Youtube, Robert Kyncl, has stated that by next year, videos will account for driving more than 90% traffic. Here’s where videos can be your biggest weapon.

Video 136

Video Marketing Engineer Conversion 136