A Smart Bear: Startups and Marketing for Geeks

article thumbnail

Who’s lying?

A Smart Bear: Startups and Marketing for Geeks

Web traffic from Google Analytics but also another analytics system, or your raw web logs. (If If you use five web analytics tools, they’ll all give you different numbers; this could be due to differences in definitions of things like “visit” and “session,” but is that truly all it is?).

Analytics 248
article thumbnail

What’s The Important Thing, that is powerful enough to override all your deficiencies?

A Smart Bear: Startups and Marketing for Geeks

No brand, no features, no customers, no money, no distribution, no search engine rankings, no efficient advertising, no incredible executive team, no NPS, no strategy. The web actually worked (even if slowly). You could use a knob on a web page to determine how scalable the site was. Email actually worked. In your pocket.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Not disruptive, and proud of it

A Smart Bear: Startups and Marketing for Geeks

Google was the 11th major search engine, not the first. Their technology proved superior, but "a better search engine" was hardly a new idea. We took a simple problem (when server rooms get hot, the gear fails) and provided a simple solution (thermometer with a web page that emails/pages you if it's too hot).

article thumbnail

How cold calling (properly) works better than AdWords

A Smart Bear: Startups and Marketing for Geeks

Search Engine Marketing and online ads on the other hand can be set up in minutes. I figured the real problem now was scaling my web application with the influx of new users and handling the overwhelming number of requests to pay me. I searched around and came up with a list of a couple dozen numbers. Phone, Robert. Tweet. -->.

Campaign 272
article thumbnail

Bending over: How to sell to large companies

A Smart Bear: Startups and Marketing for Geeks

You go to their web site, try to find the link to buy, figure out how to pay, get to the checkout page, then stop and search Google for "adobe coupon codes", go back to step 1. Now imagine you have to do this for 1000 different items, at 1000 different web sites. If you must use a smaller bank (e.g.

article thumbnail

An eBook pricing model that resulted in $100,000 in sales

A Smart Bear: Startups and Marketing for Geeks

Nathan is the author of Designing Web Applications , The App Design Handbook , and Authority: A Step-By-Step Guide to Self-Publishing. My search for the perfect pricing model resulted in an additional $50,000 (a 170% increase) in revenue. For Designing Web Applications I gave it a try. So I consulted Patrick McKenzie.

Sales 335
article thumbnail

Hiring Employee #1

A Smart Bear: Startups and Marketing for Geeks

Try to get your “Jobs” page to rank well in local-only search. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. Ask your friends for resumes of people they didn’t hire but who they liked. That is, people who are good but just weren’t a fit for that company. Tweet. -->.

Hiring 282