Both Sides of the Table

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place. So What is This Underbelly of Which You Speak?

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email. Ethan took great inspiration in this from Alex Rampell of TrialPay (an advisor to the company) who had written about this concept of “ Service as a SKU.”

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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. But this leads to organizational drift because staff will continue to produce “work.&#. Let me give you an example.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. If you can break this down by channel that you’ve acquired them from this is obviously better. How many adds came through organic SEO? How many through affiliate deals? Do you have a customer referral program?

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). But you don’t need to spend money on SEM.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. The first mistake that mostly only rookies make is to measure the CAC by looking at the attributable marketing costs of acquiring a user.

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