For instance, if you have a simple goal of driving additional traffic to your site it is easy to measure the results (and cost) of the SEM campaign. We write often of low-cost, high impact marketing tactics for small businesses and share tips for leveraging these. Facebook advertising’s  greatest benefit is the network effect. MORE >>

As with any marketing investment, it’s important to measure the return on your social media activity in both quantitative and qualitative terms. ” Dana Todd, senior vice president of marketing at Performics, an SEM (search engine marketing) specialist headquartered in Chicago, comes down somewhere in the middle. MORE >>

To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. Social Media Marketing. Social media marketing attempts to leverage the power of social networks (Facebook, Twitter, Instagram, YouTube and others) to promote a product or service.  Online Marketing. MORE >>

strong website can also help individuals and businesses to promote their brands online, including on social networks such as Facebook, Twitter, LinkedIn, Classmates, Bebo, Yelp, Foursquare and others. Don’t forget search engine optimization (SEO) and search engine marketing (SEM). and tips for buyers looking for logo design. MORE >>

website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). But a blog or an active presence on a popular social network does present a great opportunity to provide your opinions about key issues relevant to your business and to build thought leadership. MORE >>