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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Most people totally advise against stealth.

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

.” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email. It’s nice to finally not be in stealth mode! So there you have it. I think it’s a beautifully designed site and product.

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Stealth mode is back. Long live stealth mode!

VC Adventure

Recently Dan Frommer over at the Silicon Alley Insider wrote about the reemergence of “stealth mode ”. Niel Robertson, the CEO of Trada, wrote one of the best articles that I think I’ve read on the subject of stealth on the Trada blog that further describes our thought process around operating the business stealthfully for a number of months.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.

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Reincubate: Blog: Chief Technology Officer job description (for web, start-up or corporate)

www.reincubate.com

Ability to explain to the following technologies, standards and regulations to non-technical staff: AJAX, UNIX, RFC, W3C, HTTP, RDBMS, SCM, SEM, PBX, SEO, P3P, PCI-DSS, DPA, XP. Past contribution to one or more Open Source projects. Personal Entrepreneurial attitude. Ability to excel under pressure.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

What are “Reg D” filings with the SEC and why does this make it harder to stay in stealth mode? I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. We spoke briefly about why.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. It’s still in stealth but plans to make announcements soon. I’ll save it for a future post.