Both Sides of the Table

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

And in a world where we increasingly log in to personal web time at late hours or on our mobile phones that’s no longer good enough. ” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email.

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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing. Let me give you an example.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Do you have a customer referral program? If so, make sure you can track which leads come from this. SEO is seldom “free.”.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not.

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

If you’re just a content company your advantages are too small to win on the web. But you don’t need to spend money on SEM. And given that Facebook and Twitter currently pay you zero for content marketing and Google SEM charges you for customer acquisition – what exactly are you b g about?

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Early evidence is good.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

To say he has had an impact on the web would be an understatement. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! His impact has even helped a small country gain admission to the United Nations.

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