Both Sides of the Table

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

This method was perfected by Gil Elbaz and his team at Applied Semantics in LA and in what some have called “ the most important acquisition ever made by Google ” they acquired the company for $102 million before Google had even IPO’d.

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What Makes a Successful Startup Community? Is it Possible to Build One Where You Live?

Both Sides of the Table

In Los Angeles the wins of Overture, Applied Semantics, MySpace, LowerMyBills, PriceGrabber, LegalZoom and the like have produced a large number of angels who are helping the next generation of LA entrepreneurs get started and succeed.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

So Google launched Google AdWord and AdSense based in part on technology it acquired when it bought an LA-based company called Applied Semantics. But it turns out that consumers didn’t think it sucked. Then came blogs.

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

The birthplace of sponsored search (Overture), semantic search (Applied Semantics which became Google AdSense), comparison shopping (ShopZilla, PriceGrabber) and many others. A market leader in content, music, entertainment, textiles, engineering, aerospace and trade. An innovator in technology, especially monetization.

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Want to Start a Technology Company in LA?

Both Sides of the Table

LA produced Applied Semantics that created AdSense and was bought by Google. Gil Elbaz from Applied Semantics has now created Factual. The result is that we’ve had a lot of innovation coming from LA in terms of monetization. The whole category of “sponsored search&# came from a successful LA company, Overture. (my

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Businesses Must Manage the Twitter Conversation

Both Sides of the Table

While not 100% accurate, software tools use specialized dictionaries to help semantically determine the meaning of your Tweet and rate them as positive, negative or neutral. Assess the tone – The second thing a brand needs to be able to do is to automate the process of assessing the tone of Tweets about them.

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Twiistup 6 Highlights

Both Sides of the Table

LA not only produced the obvious – MySpace – but also created the whole category of sponsored search (Overture), AdSense (Applied Semantics), Local Search (City Search), comparison shopping (PriceGrabber, Shopzilla) and lead generation (LowerMyBills). Much of this was highlighted at Twiistup.