A Smart Bear: Startups and Marketing for Geeks

MAY 10, 2010

At the same time, they also run television ads (with celebrities), are expert at SEO and AdWords, built a user-friendly web site, and do tech support for consumers. If your answer to how you'll attract big N are things like SEO, Google Ads, and word-of-mouth, that's an automatic fail. Typically P is small, so N has to be really big.

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A Smart Bear: Startups and Marketing for Geeks

JUNE 13, 2011

They don’t have better data, better branding, better name, better SEO, or more money. Specifically, by making the flight-search problem pleasurable and useable instead of feeling like you’re navigating pivot tables from Excel ’98.

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Design Lean Database Cofounder 253

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 8, 2010

Related posts: Behind the scenes of a viral post: Why your startup shouldn't copy 37signals or FogCreek How I got 6000 RSS subscribers in 12 months Don't write a business plan New empirical data for SEO and social media marketing strategies Startup Therapy: Ten questions to ask yourself every month.

Angel Investor 161

Angel Investor New York City RSS Viral 161

A Smart Bear: Startups and Marketing for Geeks

JANUARY 13, 2015

But if not that, then SEO or blog posts or tweets or word of mouth and so on, so it’s still going to take 10s of millions of impressions. So already our estimation is showing that standard advertising might not be a plausible strategy. Of course not all people will find out about the product from advertisement!

Business Model 120

Business Model Affiliate Startup Bootstrapping 120

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 23, 2012

On the other hand, I do see companies that are sustainable even with high growth, like HubSpot whose revenue curve is as predictable as a plot on your TI-90 while also able to obsess over customer satisfaction and retention , or like Freshbooks who maintains an enviable corporate culture in addition to an unflagging revenue curve, or like SEOMoz whose (..)

IPO 240

IPO Flash Bootstrapping Private Equity 240

A Smart Bear: Startups and Marketing for Geeks

AUGUST 8, 2012

They’ll just Google it, and they’ll find apartmentratings.com, for example, which is really good at SEO, and is basically a way to find apartments, with ratings even, and it’s very popular. Your SEO is going to improve. Like, “We know that this will increase your SEO and you’ll get more traffic.

API 220

API Software Review Hosting Technical Review 220

A Smart Bear: Startups and Marketing for Geeks

MAY 23, 2011

In other interviews of Noah he’s alluded to mentors in other aspects of his business too, like getting SEO advice from the great Avanish Kaushik. Editor’s Note: This used to be the end of the article, but I noticed that several of Noah’s points involved input from advisors or coaches.

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Argentina Email Web SEO 316

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 7, 2017

Examples: large bidders tripled the cost per click, Google’s SEO algorithm changed, the event organizers changed the rules or stopped doing the event, the link-sharing site became irrelevant, the hot blog lost its traffic, the magazine running the ads finally failed.

Software Review 294

Software Review Channel Revenue Non-Compete 294

A Smart Bear: Startups and Marketing for Geeks

JULY 11, 2010

Superior SEO" and "unique features" are not competitive advantages. This post serves as a hyperlinked table of contents, so either bookmark this page or subscribe by email or RSS to get notified when new articles get posted. Here's the list: Invalid competitive advantages (coming soon.). Lacking an unfair advantage (coming soon.)?

Elevator Pitch 325

Elevator Pitch RSS Startup Software Review 325

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2017

But, this has implications around compensation, how you find that talent, and why that person wants to work at your company instead of the one down the block who can pay a little bit more.

Government 223

Government Startup Cofounder Technical Support 223

A Smart Bear: Startups and Marketing for Geeks

AUGUST 4, 2015

Example: SEO, where the top three search results receive nearly all the traffic. Even then, the available inventory is limited, e.g. the top few slots in AdWords or SEO. Even getting 10 of the slots ranged 11-30 doesn’t add up to a fraction of what the winners get. Counter-Example: Social Media.

Channel 120

Channel SEO Marketing Social Media 120

A Smart Bear: Startups and Marketing for Geeks

JANUARY 11, 2010

Related posts: Uncommon Interview: Balsamiq Studios Too small to fail: How startups can grow in recessions Sacrifice your health for your startup New empirical data for SEO and social media marketing strategies Your idea sucks, now go do it anyway. in the comments to continue the discussion.

Entrepreneur 225

Entrepreneur Social Media Software Web 225

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 29, 2010

In my opinion SEO is the same way. If you're doing SEO as one of ten tactics to get people to show up to your site, that's great. Like with SEO for lead-gen, you still do it, but it's not your only means of lead-gen. If your entire company is based on an iPhone app, this is critical. The other way is to diversify.

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Marketing Ruby SEO Widget 229