Both Sides of the Table

JANUARY 22, 2014

SEO marketing vs. social marketing. The problem with this is that past successes aren’t always relevant to future ones as the methods and environment of the past may no longer apply. Think of web vs. mobile. Traditional software vs. SaaS.

Portfolio 364

Portfolio Chicago Sales Incubator 364

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The following are some lessons I learned about early-stage startup marketing.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Both Sides of the Table

APRIL 8, 2010

Q&A delivers amazing SEO juice that I’ve seen at several recent companies so I get that. And SEO juice of sites with no value makes searching for real product feedback suck. Plus, maybe they’ve got some mega Facebook deal in the works? Gdgt (l ed by Spark, True Ventures ) – Love the idea. sites still dominate.

Venture Capital 232

Venture Capital IPO Valuation Deal Flow 232

Both Sides of the Table

JUNE 12, 2013

Later on he would offer to share his advice on SEO with other portfolio companies. But every time he came he was looking for ways to help me. He would send deals. He was eager to introduce me to his angels – a great group that I didn’t know at the time. He would offer his time to Launchpad LA companies.

Los Angeles 407

Los Angeles PR Networking Partner 407

Both Sides of the Table

APRIL 18, 2010

For Mahalo this often means making modifications to the story in real time both to update any facts and to improve SEO on a story that is already becoming popular. Their staff can see in real time what’s performing and when a story starts becoming hot they can find out the root causes of what’s driving the traffic.

Analytics 287

Analytics Tennessee India Social Network 287

Both Sides of the Table

FEBRUARY 20, 2017

Vanity metrics will make you feel good about site traffic of SEO over conversion rate or purchases of your product will get more attention than retention. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact. Efficiency can be an addictive drug.

Cofounder 164

Cofounder Retention PR SEO 164

Both Sides of the Table

MARCH 14, 2013

By publishing your data on a blog (as in the case of Flurry and PwC) you get the added benefit of driving traffic back to your website as the journalists often link to the “full report” and thus you get all of the SEO juice to drive future search traffic also.

Campaign 389

Campaign Marketing Widget Analytics 389

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Both Sides of the Table

SEPTEMBER 14, 2010

Remember that you’ll be investing against people who have worked on the Google algorithm and REALLY know what drives SEO. MySpace may not have been as successful as Facebook in the end but the executives there learned how to deal with user growth at scale. They have real stories about what drives user engagement and viral adoption.

Angel Investor 288

Angel Investor Deal Flow Viral Algorithm 288

Both Sides of the Table

APRIL 23, 2011

Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30). Microsoft Bing Tickets is being powered by FanSnap. Bing is very open to 3 rd party elements in their index that create a differentiated user experience. 49:35-51:30).

Vertical 265

Vertical Curation Boston Burn Rate 265

Both Sides of the Table

JULY 16, 2013

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc.

Technical Review 307

Technical Review Marketing SEM Campaign 307

Both Sides of the Table

JANUARY 3, 2016

We also get leverage because a head of marketing could better manage relationships with the press, with conference organizers, with PR firms, with SEO consultants, etc that can be valuable across many startups.

Portfolio 150

Portfolio PR Partner Early Stage 150

Both Sides of the Table

MAY 15, 2010

WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. . $7mm in Series C; last round was in 2008; total $24mm raised – Investor: Bessemer (Byron Deeter)(lead); previous investor included Index Ventures, did not participate – Read more: TechCrunch , peHUB.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Both Sides of the Table

MARCH 8, 2010

Blogging is an important way to build an audience and also drive SEO traffic. In the era of two-way communications people expect an authentic voice and not the Wizard of Oz pulling levels behind the curtains. It’s also a great way to build relationships with people interested in your topic area. What should you blog about?

Analytics 286

Analytics Audience Hosting Email 286

Both Sides of the Table

JANUARY 5, 2016

It requires too many skills in SEO, audience measurement, platform integrations, CRM, retargeting, a/b testing of titles/thumbnails and development of one’s own platform for CMS and mobile distribution. But the future won’t be dominated by Hollywood. I talked a bit about that battle a while ago.

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

Both Sides of the Table

SEPTEMBER 1, 2010

I first learned the ropes around SEO (search engine optimization) and how for years this has been a cat-and-mouse game where people game the system (Google) through link exchanges, offshore SEO “agencies,&# widgets, algorithmically optimized content and the like that degrades the quality of search results.

Offshore 284

Offshore Widget SEO Distribution 284