Steve Blank

NOVEMBER 23, 2012

Reading stories about the success of Facebook or blogs about the secrets of SEO might make you feel smarter, but it’s not going to make you more skilled. Building a company in all its complexity is computationally unsolvable. There’s no shortcut for getting your hands dirty.

Thailand 331

Thailand Engineer Customer Development SEO 331

Steve Blank

APRIL 5, 2017

Today, Marketing Automation tools (customer analytics, SEO, and Customer Relationship Management (CRM) platforms) generate customer behavior history about what messages worked on which media. In addition, the audience > message > media > messenger cycle seamlessly moves this learning into getting, keeping and growing customers.

Marketing 310

Marketing Audience Technical Review PR 310

Steve Blank

AUGUST 5, 2013

We hoped to start acquiring customers mostly through responsible, focused SEO, where we would target a variety of high-value search terms and provide relevant, useful content to users. Thousands, then millions of new customers were coming to the site through SEO, just like we’d guessed with our customer acquisition hypothesis.

Lean 293

Lean Agile Customer Development SEO 293

Steve Blank

APRIL 30, 2009

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Initially your job is to understand each of the parts of your business model before you hire someone to do it.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., (Internet investor Dave McClure coined the acronym &# AARRR ,&# to remember the parts of Customer Relationships on the web.).

Customer 247

Customer Cloud EC2 Channel 247