View from Seed

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.) How did you address that? EM: We had waves of topics.

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The Great Voice Consolidation

View from Seed

These can then prioritize their own products and services (Amazon already does) or drive the evolution of competitive search monetization and SEO rankings for voice. These two categories of voice-user activation further underscore the future power of dominant voice platforms to develop into independent operating systems.

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Announcing NextView Operator Guilds

View from Seed

Fareed led the first customer growth team at Instacart, with responsibility for pricing, referrals, SEO, and subscriber growth. He has over 10 years experience in growth and product management and has built data-driven product teams from the ground up at multiple successful startups.

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Hoping to Gain Startup Traction? Make Just One Customer Count

View from Seed

The exposure and audience you can get on Medium outweigh any minor SEO benefits you might get from writing on your own blog. There’s often debate about whether or not you should publish on Medium instead of your own blog because of the impact on search engine optimization. Forget about that.

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