A Smart Bear: Startups and Marketing for Geeks
JULY 12, 2010
We're better at SEO and social media. Well 80% of the folks I meet tell me they're way better than average at SEO, Twitter, and "building communities" whateverthehell that means. Social media and SEO is ever-changing quicksand. 80% of Americans believe they are better-than-average drivers.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
We're better than everyone else at SEO.". "A Tags: How-To advertising branding lead-gen marketing positioning social media. Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.".
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A Smart Bear: Startups and Marketing for Geeks
DECEMBER 9, 2014
Watch a bunch of interviews of founders of successful companies, and here’s what you don’t hear: We tried eight different marketing channels — AdWords, Facebook, Twitter, Pinterest, social media, events, retargeting, SEO, guest-posting, PR, and so on.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 13, 2015
But if not that, then SEO or blog posts or tweets or word of mouth and so on, so it’s still going to take 10s of millions of impressions. Yet another answer might be developing a digital following through social media, email lists, blog posts, eBooks, and so on.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 8, 2010
Related posts: Behind the scenes of a viral post: Why your startup shouldn't copy 37signals or FogCreek How I got 6000 RSS subscribers in 12 months Don't write a business plan New empirical data for SEO and social media marketing strategies Startup Therapy: Ten questions to ask yourself every month.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 7, 2017
Examples: large bidders tripled the cost per click, Google’s SEO algorithm changed, the event organizers changed the rules or stopped doing the event, the link-sharing site became irrelevant, the hot blog lost its traffic, the magazine running the ads finally failed. . copy you) or just fail, that’s the end of the company.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 11, 2010
Q: You’re a big advocate for startups using social media because it's essentially free (in dollars). Jason, you’re right: social media marketing takes lots of time. What of this advice is applicable to other businesses, or at least businesses who want a strong web and social media presence? Guilty! :-).
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