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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Topics Stats & Tools Training & Education Jobs White Papers. SEO Paid Search Search Marketing. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" WHITE PAPERS. ); //. ); //. ); //. Marketing News & Expert Advice. ClickZ Awards.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Like SEO, demand generation is a long game. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. In most cases, viral posts generated less demand.

Demand 124
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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Then write a white paper. Don’t have the time, knowledge or expertise for a white paper? You need to be SEO optimized for what your small business does and where you are located. Virally spread your marketing message by making sure influential local bloggers see your video. cost = $0 other than some time).

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[Review] Content Rules

YoungUpstarts

Surprise and entertainment helps drive viral sharing while building your company’s personality. Create Wings and Roots Ground your content in your own point of view, but ensure that it is findable (tap Search Engine Optimisation or SEO to boost search rankings), accessible (mobile friendly), and shareable on social networks.

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Why Startup Founders Should Stop Reading Business Books

Software By Rob

The knowledge that you need 10,000 hours to master a subject, that certain trends become viral after the 412th person adopts it, or that you should make your product remarkable, is not going to help you launch. I agree that most books could be condensed into a white paper, but a reader likely won’t spend $24.95

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

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How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Blog posts, white papers, case studies, and webinars are great vehicles for establishing your credibility and expertise. While this is not technically a new practice (even John Deere did it in the late 1800s), it’s a practice that has arguably replaced many old SEO tactics. Today, this is how you get found online.

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