A Smart Bear: Startups and Marketing for Geeks

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No, that IS NOT a competitive advantage

A Smart Bear: Startups and Marketing for Geeks

We're better at SEO and social media. Well 80% of the folks I meet tell me they're way better than average at SEO, Twitter, and "building communities" whateverthehell that means. Social media and SEO is ever-changing quicksand. 80% of Americans believe they are better-than-average drivers. Can't be true, right?

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Why “saving money” and “ROI” are probably the wrong way to sell your product

A Smart Bear: Startups and Marketing for Geeks

For example, there’s tons of AdWords-Optimization or SEO companies who charge $2k/mo for doing exactly the service I just described, and tons of companies happy to pay. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. The trouble is that software isn’t tangible.

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When being an “expert” is harmful

A Smart Bear: Startups and Marketing for Geeks

Methods of reaching consumers change every year (compare SEO or AdWords strategies from 2003 and 2010). Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. Non-technical people now employ technology (iPhones, Facebook). Do you have stories of root assumptions turning out wrong?

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How cold calling (properly) works better than AdWords

A Smart Bear: Startups and Marketing for Geeks

SEO is extremely powerful, but it takes time. I figured the real problem now was scaling my web application with the influx of new users and handling the overwhelming number of requests to pay me. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. Tweet. -->.

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On the (un?)importance of design

A Smart Bear: Startups and Marketing for Geeks

They don’t have better data, better branding, better name, better SEO, or more money. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. Specifically, by making the flight-search problem pleasurable and useable instead of feeling like you’re navigating pivot tables from Excel ’98.

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Solving the "marketplace" business model

A Smart Bear: Startups and Marketing for Geeks

At the same time, they also run television ads (with celebrities), are expert at SEO and AdWords, built a user-friendly web site, and do tech support for consumers. If your answer to how you'll attract big N are things like SEO, Google Ads, and word-of-mouth, that's an automatic fail. will promote it.

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Fighting micro-burn-out

A Smart Bear: Startups and Marketing for Geeks

This guest-post was written by Noah Kagan, Chief Sumo of AppSumo.com , the daily deals site for web entrepreneurs. In other interviews of Noah he’s alluded to mentors in other aspects of his business too, like getting SEO advice from the great Avanish Kaushik. He was formerly an early employee at Facebook and Mint.

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