OTT Messaging and Content Distribution
By the end of 2013, Informa estimates that 41 billion OTT messages will be sent every day, compared with an average of 19.5 billion P2P SMS messages. However, there are far more P2P SMS users than there are OTT messaging users: There were about 3.5 billion P2P SMS users in 2012, according to Informa, compared with about 586.3 million users of OTT messaging. Each OTT user sent an average of 32.6 OTT messages a day, compared with just five SMS messages per day per P2P SMS user, meaning that OTT-messaging users are sending more than six times as many messages as P2P SMS users do.“
While I would not ever count out Facebook, the messaging platforms are making a huge inroads into Facebook’s turf. Plus, they have been able to monetize content in ways that has eluded Facebook.
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While I would not ever count out Facebook, the messaging platforms are making a huge inroads into Facebook’s turf. Plus,...
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Huh. Pretty fascinating take on messaging, content, engagement, the future.
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