Essential Spreadsheets for Social Media Analytics. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them? Social media.

I think I've figured out why social media folks have a bad "brand" in the business marketplace and amongst people who are not in that industry.  I have encouraged my old friends at Microsoft to create a "social media certification" through Microsoft Learning like they do for developers.  It really comes down to one word.