A Smart Bear: Startups and Marketing for Geeks
JULY 12, 2010
We're better at SEO and social media. Social media and SEO is ever-changing quicksand. It's even true in hardware: Every mp3 player uses zillions of patents, but that didn't stop Apple from winning. 80% of Americans believe they are better-than-average drivers. Can't be true, right?
A Smart Bear: Startups and Marketing for Geeks
MAY 9, 2011
I mean, as much as Social Media is supposed to be about “honesty&# and “being human&# and “genuineness,&# of course most isn’t. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. It’s nothing. Nothing to them, but a lot to me.
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A Smart Bear: Startups and Marketing for Geeks
APRIL 12, 2010
When they hear about a new social media craze they cringe in agony, desperately hoping it's a passing fad and not another new goddamn thing they'll be aimlessly paddling around in for the next decade. But most people are creatures of habit. They don't want their lives turned upside down.
A Smart Bear: Startups and Marketing for Geeks
APRIL 9, 2012
Social media usually isn’t a debate, it’s a combination rotary club and soap box. Talk about the social media echo chamber!) Back to work… Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. ” Wah wah wah. I didn’t send it; what’s the point ?
A Smart Bear: Startups and Marketing for Geeks
JANUARY 11, 2010
New book: Web Startup Success Guide. Q: You’ve stated that the goal of both your new book ( Web Startup Success Guide ) and your new tool for entrepreneurs ( StartupToDo ) is to double an entrepreneur's chance at success: Increase from 10% to 20%. Jason, you’re right: social media marketing takes lots of time.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 3, 2011
But remember you’re deciding between spending hours iterating to a 15% lift, versus spending all your energy, time, emails, social media, creativity, new features, marketing efforts, ads, measurement, trying to get a 2x or 3x change in the Most Important Number, that’s an order of magnitude better. Tweet. -->.
A Smart Bear: Startups and Marketing for Geeks
MARCH 8, 2010
For example, you know that to avoid social media shitstorms you're supposed to have stupendous customer service , so you claim as much on your website. Assume every laptop has a secret program that records all keystrokes, mouse clicks, screen shots, web sites, and emails you read or write. You have to work in fits and spurts.
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