Gust

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Up-to-date Investors Want Social Proof from Startups

Gust

I just read Social Proof Is the New Currency on the Social Media Today blog. Whether you like Mark Zuckerberg’s mug or not, the social web is here to stay, and businesses that can integrate social proof into their marketing efforts seamlessly will join this new “socially rich” class.

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Intellectual Property for Startups in the Real World

Gust

The quicker the startup establishes a strong brand identity that “sells itself” through word-of-mouth and social media, earning goodwill in its name, the sooner it can effectively chase away knockoffs that try to use confusingly similar names , logos, or domain names. Creating product mock-ups , wireframes, etc. trade secret).

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Assume Your Market is People Like You, Then Fail

Gust

Everyone must have a web site that is complete, inviting, and easy to use. Use social media, search engine optimization, blogging, and mobile media. As you move to new support new languages, don’t just translate, but “transcreate” (express the same meaning and nuances). Use technology to reach your prospects.

Marketing 136
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Probable and Improbable Lobbying Wins: The 1,000-stockholder Rule

Gust

Without these two laws (or their equivalent), the social media revolution of the past decade would have been stillborn.

IPO 110
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Keep It Under Your Hat: Valuation Caps and the $650 Million Sale of MySpace for $125 Million

Gust

Intermix was in a turnaround situation when I arrived in mid-2004, having been delisted from Nasdaq and nearly bankrupt.