Startup Professionals Musings

OCTOBER 30, 2020

Offering one more social media site (over 200 already exist on Wikipedia) probably won’t work. Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Get support from credible industry groups and partners. Focus on a solution that is scalable world-wide.

Merger 386

Merger Software Review Acquisition Social Media 386

Startup Professionals Musings

APRIL 10, 2020

With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. Consider collaborating via shared marketing efforts, trade-show both space, co-branding promotional products, referral agreements, and cross-linking web sites. Modernize the user website experience.

Mobile 434

Mobile Marketing Technical Review Differentiation 434

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. New media shapes and reflects the customer experience.

Technical Review 321

Technical Review Social Media Media Matching 321

Startup Professionals Musings

DECEMBER 13, 2019

The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media. But I often see premiums being paid for social media monitoring, standard accounting, and facilities mgmt. Ineffective and expensive marketing campaigns.

Technical Review 306

Technical Review Metrics Social Media Channel 306

Startup Professionals Musings

FEBRUARY 21, 2020

Anticipate and establish supporting social media accounts. Customers expect consistency of your brand name across all channels, so don’t pick a web site name if the comparable name is available or already taken on relevant social media. It’s easier, cheaper, and quicker to pivot at this stage rather than later.

Product 319

Product Technical Review Entrepreneur Reputation 319

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media 174

Social Media Media Campaign Metrics 174

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 255

Social Media Media Entrepreneur Metrics 255

Startup Professionals Musings

JUNE 5, 2019

With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.

Customer 211

Customer Social Media Metrics Technical Review 211

Startup Professionals Musings

APRIL 26, 2012

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 245

Social Media Metrics Media Startup 245

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

Social Media 120

Social Media Media SEM Startup 120

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

AUGUST 22, 2021

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Participate in the top social media sites for maximum impact. Don’t just monitor – engage customers.

Customer 431

Customer Marketing Social Media Channel 431

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. One of these experts, David T. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 222

Social Media Media Marketing Social Network 222

Startup Professionals Musings

FEBRUARY 23, 2018

Use social media for more visibility. It’s time to adopt your customer’s favorite mode of communication, whether that be texting, phone calls, or social media, and not limit your responses to office hours. Adopt a project-based revenue model with metrics. Adapt your style to the new business work models.

Silicon Valley 140

Silicon Valley Social Media Software Review Leadership 140

Startup Professionals Musings

OCTOBER 11, 2010

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media 212

Social Media Metrics Media Advertising 212

Startup Professionals Musings

NOVEMBER 27, 2011

A blog is basically a journal (“web log”) that is published on the web. Social media marketing. Today there are huge communities online, like Facebook and Twitter, which grew in popularity for socializing with friends. You are now reading one of about 50 million out there already. You can use it for your business.

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

DECEMBER 10, 2014

With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. Consider collaborating via shared marketing efforts, trade-show both space, co-branding promotional products, referral agreements, and cross-linking web sites. Modernize the user website experience.

Global 266

Global Technical Review Mobile Differentiation 266

Startup Professionals Musings

FEBRUARY 17, 2021

Now you can do it for free, or a few hundred dollars, with one of the many web building tools available, like Shopify or Weebly. Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services.

Cost 405

Cost Entrepreneur Burn Rate Social Media 405

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. One of these experts, David T. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.

Marketing 405

Marketing Flash Social Media Metrics 405

Startup Professionals Musings

FEBRUARY 4, 2023

The explosion of self-reporting on social media has led us to provide very intimate details of ourselves. Many market research companies now use this data by ‘scraping’ the web to obtain detailed examples of the sentiment relating to particular issues, brands, products, and services. Datafication of speech.

Customer 288

Customer Social Media Analytics Global 288

Startup Professionals Musings

JULY 11, 2016

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. New media shapes and reflects the customer experience.

Technical Review 120

Technical Review Social Media Media Matching 120

Startup Professionals Musings

JUNE 16, 2023

Here are his key recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content. You need a blog and social media interaction to keep your content fresh and responsive to the market. Provide multiple methods to engage people and make these options easy to find.

Web 240

Web Technical Review Marketing Flash 240

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. I still see too many websites that look like they have had no updates or blogs in months or even years. Blogs must provide value to customers.

Customer 120

Customer Marketing Social Media Technical Review 120

Startup Professionals Musings

FEBRUARY 19, 2023

Optimize your web history and presence. With most other classes of startups today, including smartphone apps, web services, and social media applications, early customer feedback is critical, and time to market is of the essence, so secrecy is more of an excuse than an advantage.

Stealth 263

Stealth Marketing Startup Early Stage 263

Startup Professionals Musings

DECEMBER 23, 2015

With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. Consider collaborating via shared marketing efforts, trade-show both space, co-branding promotional products, referral agreements, and cross-linking web sites. Modernize the user website experience.

Marketing 120

Marketing Technical Review Startup Mobile 120

Startup Professionals Musings

OCTOBER 21, 2022

This freemium model has been used for years by web apps. No company has more value control points than Google, which spans advertising, e-commerce, social media, video and mobile, as well as a full suite of hardware products. Even a conversion rate of one percent can build a healthy business. Build your own marketplace platform.

Developer 345

Developer Mobile Revenue Advertising 345

Startup Professionals Musings

APRIL 29, 2023

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. Be accessible on social media, write a blog or articles for industry publications, and participate in conference panels and speaking engagements.

Intellectual Property 278

Intellectual Property Social Media Business Model Employee 278

Startup Professionals Musings

MAY 23, 2020

Optimize your web history and presence. With most other classes of startups today, including smartphone apps, web services, and social media applications, early customer feedback is critical, and time to market is of the essence, so secrecy is more of an excuse than an advantage.

Stealth 436

Stealth Early Stage Social Media Web 436

Startup Professionals Musings

JULY 5, 2021

Today you can start a new web site business for as little as $100, produce cheap smart phone apps, or lead the effort to tap the multitude of opportunities brought by capitalizing on our concern for dwindling natural resources. It’s a higher calling than one more social media platform. Marty Zwilling.

Startup 406

Startup Differentiation Social Media Cost 406

Startup Professionals Musings

APRIL 26, 2014

Determine where email and social media add value. Keep a check on your web browsing habits, and limit your daily time spent or delegate these activities. In the startup world, these can make all the difference in closing on a key new customer, or capitalizing on a new business partnership.

Management 263

Management Entrepreneur Technical Review Social Media 263

Startup Professionals Musings

MARCH 25, 2023

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. More complex and defensible businesses should highlight their organic drive to profitability and brand leadership.

Valuation 235

Valuation Revenue Viral Retention 235

Startup Professionals Musings

JUNE 21, 2020

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. More complex and defensible businesses should highlight their organic drive to profitability and brand leadership.

Revenue 434

Revenue Valuation Viral Retention 434

Startup Professionals Musings

MAY 9, 2020

The explosion of self-reporting on social media has led us to provide very intimate details of ourselves. Many market research companies now use this data by ‘scraping’ the web to obtain detailed examples of the sentiment relating to particular issues, brands, products, and services. Datafication of speech.

Social Media 312

Social Media Analytics Global Finance 312