Why it’s nice to compete against a large, profitable company
A Smart Bear: Startups and Marketing for Geeks
AUGUST 18, 2015
All a little startup has is a decent idea and extremely greasy elbows. A company with a large, profitable, growing revenue stream betrays facts useful to a startup: There’s a huge market to be had (else it wouldn’t be large and growing). So if a startup cuts prices by 50% or 80%, the big company cannot chase. Not anymore.
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