A Smart Bear: Startups and Marketing for Geeks

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Trends: Follow or flee?

A Smart Bear: Startups and Marketing for Geeks

Indeed, running in the opposite direction is an easier and less risky path, because customers are clear and under-served, perfect for a little startup to service. Even so, venture capital has a horrible record in the past ten years — most funds don’t make good money. For the entrepreneur, there’s no secret.

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Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

That’s exactly my point is you’re up against either startups with funding or just entrenched names that have just been around a long time and have a ton of customers and brand value. That is always true for all startups until they get old, right? For venture capital, right? Jason: Exactly. That is always true.

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How to simplify complex decisions by cleaving the facts

A Smart Bear: Startups and Marketing for Geeks

But I’ve seen little startups, mid-sized companies like WP Engine, and large companies struggle with complexity in decisions even in conditions of relative certainty. The same is true of startup founders themselves, where it’s your job to fill the company with people much better than you at every position.