A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
This is Part 5 of the 5-part series: 5 lessons from 150 startup pitches. Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. We're putting a 'Retweet' button inside the product to encourage viral growth.". Infection built-in, not bolt-on.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 23, 2016
That last bit should sound familiar if you follow theories of Startup Laws & Metrics. Similarly, we hold up “viral growth” as the best sort of growth, because exponential curves overwhelm all others, thus once the mechanism is stable and the company gets large enough to be noticed, it’s neigh-impossible for competitors to catch up.
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A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 26, 2019
Startup strategy is like Kung Fu. All startups are screwed up. HT Mike Maples Jr ) Corollary: A startup has to be so excellent at one or two key things, that they can screw up everything else up and not die. Fermi estimation is a good way to figure out whether a startup or product could even theoretically be viable.
A Smart Bear: Startups and Marketing for Geeks
MARCH 5, 2010
I hesitate to take issue with Jason’s Sacrifice your health for your startup — particularly after his wife gave her up-close-and-personal. As founder of a run/bike app startup, I can write off my workouts. Technology startups can be horrible for your body. But take this too far and your productivity drops off the cliff.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 10, 2011
Let’s make this concrete with a brand-new, modern startup. Pet owners who like the cards will look on the back to see how to order some of their own, and suddenly you have a viral marketing campaign that cost you lots of initial legwork calling vets but not a lot of money. Want to work with me on a startup?
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 3, 2011
Get more involved in the Bay Area startup community: Join the WebWallflower mailing list to get a calendar of upcoming startup events and exclusive discounts sent right to you every two weeks. Tweet. --> You might tacitly assume that I have no major blind spots when it comes building little tech startups. Powered by LaunchBit ).
A Smart Bear: Startups and Marketing for Geeks
JULY 23, 2013
I wish the modern startup community would understand the mindset that gets a company to this point, and resist it. Use viral growth to offset cancellations. Few B2B companies can truly claim “viral growth” characteristics. So no, this upside-down business model isn’t what a SaaS business should construct.
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