Both Sides of the Table

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. I was talking with a colleague once about how videos go viral. It’s worth a quick read.

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How MakeSpace Recently Closed $30 million in New Funding

Both Sides of the Table

So how did a company that provides storage grow so fast (we’ll exit 2017 with 10’s of millions in recurring revenue), why is it so defensible and is it really a tech startup? If you buy that Amazon is a tech startup then essentially you’ve already answered the question. In short — how the hell did we raise $30 million?

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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. I guess this video won’t go viral, then! Good comment community = viral blog.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Commitment & urgency are key drivers of success in startup businesses. I was recently talking with a startup company who wanted me to try their product. You already know it from your personal lives.

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Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

Startups in a world of massive markets can be confusing. Or app companies that went viral due to spammy friend requests to download in an app store only to have a community backlash and subsequent crash. Startup Lessons' Success for many is ephemeral. ” If you didn’t read it I recommend it.

Product 150
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

The father of “Growth Hacking” appears to be Sean Ellis who wrote this widely read post, “ Find a Growth Hacker for your Startup. For starters it brings a mindset to startups that not all of them have innately. If your startup isn’t committed to growth hacking you’ll never find extra-ordinary growth.

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All The Questions You Wanted Answered about Bird Scooters and Their Recent $300 Million Funding

Both Sides of the Table

People said this about Ring (which went from startup to selling to Amazon > $1 billion in around 5 years), Facebook, YouTube, Airbnb, Uber, Twitter, Instagram and many other great behemoths of the technology industry. There is nothing viral! Ah, but Bird doesn’t have network effects! Anybody can launch a scooter service!