How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris
View from Seed
MARCH 8, 2016
He and his firm are widely applauded for their work with high-growth startups, particularly those with a consumer focus. Unfortunately, too many startups come to us way too late. If you’re building a product that can grow virally—a social network, for example—brand is almost certainly less important at launch than product.
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