View from Seed

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How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris

View from Seed

He and his firm are widely applauded for their work with high-growth startups, particularly those with a consumer focus. Unfortunately, too many startups come to us way too late. If you’re building a product that can grow virally—a social network, for example—brand is almost certainly less important at launch than product.

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Traction by a Thousand Cuts: How The Muse Scrapped to 4 Million Visitors [Traction Podcast #7]

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It’s not pretty, it’s not about going viral, and it’s sure as hell not always a nice, repeatable process. Also in this episode are related tips and tactics for generating traffic as a startup — things you can plug directly into your business to help make early progress.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

For those of us that have been working in the startup and technology space for at least the past 10 years, these addresses mean two things. Despite that data, we don’t compete in one of the largest opportunities (in terms of sheer number of people using the product) that the startup and technology world has to offer. 1 Hacker Way.

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Building the Best Seed Syndicates

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I’ve found that the lead investor will end up doing 90% of the work for a startup (or will cause 90% of the pain if you get the decision wrong). But the only way you are going to get those benefits are if the large fund feels meaningfully invested in the startup, both in terms of dollars and emotionally as well.

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Taking Corporate VC: When It Makes Sense

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A startup can benefit in various ways from having a strategic investor involved in their company, but there are plenty of drawbacks too, both commonly known and more subtle. On the flip side, simply taking strategic investor capital because it’s there or it’s easier or cheaper than other capital rarely works out well for startups.

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Why Reporters Ignore Your Seed-Stage Startup Pitches, And How to Fix That

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However, as someone who’s spent the past several years covering startups, I can tell you absolutely what not to do. That means avoiding a pitch to a software-centric publication about your biotech startup. And don’t pitch a Boston newspaper on your San Francisco startup. If you don’t want to irritate a reporter, do not….

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Should Seed-Stage VCs Pay Up for Great Teams or Great Traction?

View from Seed

Prices in the startup world are relatively high. In companies that require more viral distribution, however, a great team has some advantage, but perhaps less than in B2B. ” I posed this question on Twitter in December and got a bunch of different opinions. It’s something I’ve been thinking a lot about recently.