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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Viral 268
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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Viral 348
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Startup Metrics

TechEmpower

When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. channels (search, social, viral, new media), cost-efficient distribution We often reference Dave’s work when talking to innovators. Conclusion Startup metrics are an invaluable tool for founders and innovators.

Metrics 260
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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Ads, Viral/Social, SEO)? What are your key Startup Metrics ? eCommerce Does your startup run on a subscription model? What about other kinds of viral outreach? Free trials?

Developer 520
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Mature Companies Can Learn Many Things From Startups

Startup Professionals Musings

I know that dates me a good bit, but it also shows that I have been hanging around startups and big companies for a long time. The honest truth is that I worked directly with him in the early days of Microsoft from my “safe” perch in big IBM, during the startup of the IBM PC. That’s real viral marketing.

Startup 205
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Startup Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Viral 238
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Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Viral 249