Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. I was talking with a colleague once about how videos go viral. It’s worth a quick read.
Duct Tape Marketing
MAY 30, 2014
Viral Video Marketing. In our example, we take a look at the 2011 start-up Dollar Shave Club and their viral video “Our Blades Are F ing Great”. Who makes your widgets and why do they love making them? Why did you start making your widget and why do you want to share it with the everyone? Creating Brand Recognition.
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Startup Professionals Musings
DECEMBER 8, 2013
Widgets and badges. A widget is a mini-app that displays or updates data either locally or on the web – to share something of value and interest. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. Arnie Kuenn business content marketing entrepreneur startup' Start creating content today.
ReadWriteStart
FEBRUARY 2, 2011
We've written before about the importance of having a Web presence for your startup, even if you aren't prepared to launch. But a team at this weekend's Startup Weekend in Philadelphia has taken this idea one step further, designing a product that will help startups build viral launch pages: LaunchRock.
Startup Professionals Musings
AUGUST 15, 2011
Widgets and badges. A widget is a mini-app that displays or updates data either locally or on the web – to share something of value and interest. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. Supplement text here with video and audio. Provide convenience through podcasts.
YoungUpstarts
DECEMBER 4, 2017
Unfortunately, engagement tends to be one of those strategies that fall short of activities, especially in a startup environment where your concerns are focused on aspects of the business that are directly linked to your survival. A subscription widget does the hard work for you, by collecting emails without complex integration forms.
Startup Lessons Learned
OCTOBER 23, 2013
Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. It provides a basic introduction to analytics as they apply to Lean Startup, including sections on what metrics to use and how to interpret them.
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