Both Sides of the Table

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. Most people totally advise against stealth.

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

It’s nice to finally not be in stealth mode! The goal is not only to help local service-based merchants find new business but also to help them be more efficient in booking existing customers which should help with loyalty. So there you have it. I think it’s a beautifully designed site and product.

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What Entrepreneurs Should do about Price Fixing

Both Sides of the Table

It is such a small community that it is hard to raise money by stealth. So to be clear I think in the overwhelming majority of cases these are diligence calls to feel out the opportunity in which price discussions exchange hands more as a by-product of the call than the intention of the call. This also happens with VCs. Information flows.

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Launchpad LA – 10 Startup Companies to Watch

Both Sides of the Table

AwesomeBox : AwesomeBox is currently in stealth mode so I’ll respect that. Gyroscope is in double-dog secret stealth mode right now so I’ll focus more on the entrepreneur. ShopNation : ShopNation, currently in stealth mode, is a next generation shopping platform launching in 2010.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

What are “Reg D” filings with the SEC and why does this make it harder to stay in stealth mode? I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. We spoke briefly about why.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

It’s still in stealth but plans to make announcements soon. I just checked his LinkedIn profile and it’s not updated so I’m guessing he’s still in stealth mode so I can’t talk about what he’s doing. Branded advertising has not proven successful online. I’ll save it for a future post.

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Why it’s Critical That you Reference Check Your VC

Both Sides of the Table

I list all of the companies (except one in stealth) on my blog and this includes both VC investments and angel ones. I tell them “throw a dart at that list and talk to four or five of them randomly. you’ll hear the same thing from everyone.&#. I’m the same. I play open book.