View from Seed

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The Startup Copycat Fallacy

View from Seed

Yes, there is certainly risk in this perspective and there is a logical set of reasoning for operating in stealth mode. First, this copycat threat leaves entrepreneurs hesitating to share their startup idea and early experiments.

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Nobody Announces Their Seed Round Anymore and That’s a Mistake

View from Seed

There are legitimate reasons for a startup to be in stealth mode. But for the most part, if you’re generally public about what you’re doing, you’re not in stealth mode, you’re in outbound mode.

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What Are the Benefits of Stealth Mode for Startups, Really?

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Startups and their founders who claim to be in “stealth mode” prior to launch are such a commonplace part of the startup ecosystem that it might seem odd to question its merits. But it’s important to address this head on and ask: What are the benefits of stealth mode for startups, really? .

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Our Investment in Ten Little

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Last week, one of our most recent portfolio companies, Ten Little , came out of stealth and announced its public launch. . Ten Little was started by Fatma Collins and Julie Rogers , a platform that aims to make finding the perfect fit for your child easy, starting with shoes.

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Our Investment in Otis

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On Tuesday, one of our most recent portfolio companies, Otis, came out of stealth and announced its public launch. Otis is founded by Michael Karnjanaprakorn, and is focused on creating a marketplace that enables fractional ownership of culturally relevant assets.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

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Some startups are in stealth mode and maybe branding and beautiful design is important. It’s so important to line up the type of marketer and leadership that fits the business model, the product, or even the founder’s philosophy or early attempts at marketing.

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The Future of Health: How We Think About Investing in Healthier Living for Everyday People

View from Seed

We’ve invested in a few stealth health care services and insurance businesses that fit this bill, but outside our portfolio, companies like Amino Health (founded by some excellent NV portfolio alumni) as well as genomics and diagnostic testing businesses like Color and Confer also fall into this category.

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