A Smart Bear: Startups and Marketing for Geeks

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Brittleness comes from “One Thing”

A Smart Bear: Startups and Marketing for Geeks

Which means they have to stock large amounts of gasoline. .” So you could have two cables running to every cabinet, from two identical power units. Again this is what advanced data centers do. But what happens if the city power fails? Data centers have their own gas-powered generators. Data centers often have multiple generators.

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Capturing Luck with “or” instead of “and”

A Smart Bear: Startups and Marketing for Geeks

I won a fake stock market competition in elementary school. I put all my money in a few penny stocks — where prices are less than a dollar, and because of their small denomination, their value (as a percentage) fluctuates wildly. Some days I had the worst portfolio, other days I had the best.

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Refutation: An acquisition is always a failure

A Smart Bear: Startups and Marketing for Geeks

Or the hundreds of small companies who weren’t “killing it” as much as their hype and Twitter feeds suggested, but who now are on solid teams with nice stock options in successful tech companies? Or Facebook’s acquisition of Instagram ?

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Why it’s nice to compete against a large, profitable company

A Smart Bear: Startups and Marketing for Geeks

Watch how fast your stock plummets when Wall Street thinks your future earnings are in jeopardy. The goal of a large company is to protect the profit stream at all costs , even if that means giving up on innovation. The current valuation of the company is based on continued growth in revenue and earnings, not erosion due to ankle-biters.

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Should I invest my savings in this startup?

A Smart Bear: Startups and Marketing for Geeks

They’re giving me a salary and an OK stock grant, but I want more stock. Should I invest my $95k at a $1m valuation to bring my total stock allocation into the double-digits? Assuming you’re granted something like 2% in stock, the company would need a $100m exit in four years to cover that.

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This year, take the risk

A Smart Bear: Startups and Marketing for Geeks

Is it better to put your savings in the stock market or bet it on yourself? Is it better to be embarrassed or to do nothing worth judging? Is it better to make an argument and be wrong or to be complacent and thoughtless? Is it better to try changing the world and fail miserably or to just talk about changing the world?

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Never say “no,” but rarely say “yes.”

A Smart Bear: Startups and Marketing for Geeks

So we’ve given a lot of qualified yeses, and many were rejected.

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