A Smart Bear: Startups and Marketing for Geeks

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Special Edition: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

‘Cause otherwise you’ll miss out on stuff like this: How I illegally got 25,000 students at the University of Texas to use my FastScheduler software in the 90′s. Especially if you don’t usually listen to podcasts? When should a company should focus on growth only, ignoring the business model and revenue?

Cofounder 226
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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Or "crickets chirping" but in Texas the cicadas are louder.). "Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". Cue sound of cicadas buzzing. (Or Four uncomfortable seconds later, a smile breaks across the founder's face.

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Austin in San Francisco

A Smart Bear: Startups and Marketing for Geeks

So when Austin said he wanted to move to San Francisco from eponymous Austin (Texas), supporting his move was a no-brainer. That’s my equivalent of the $20k at 2am. Supporting your peeps because you know it sucks to do stuff like that alone. But wait, doesn’t that mean a pay raise to cover cost-of-living?

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When you want to quit because it’s just not worth it

A Smart Bear: Startups and Marketing for Geeks

This is supposed to be fun and fulfilling but at this moment as we say in Texas I feel like ten tons of shit in a two-ton bag. It’s just a matter of time before others do too. That’s the end of deals like this. Why am I doing this anyway? What I like is writing code — why am I even trying to play this sales game?

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Point/Counter-Point: Startup Genome Project Considered Harmful

A Smart Bear: Startups and Marketing for Geeks

To see why, here’s a trick question: A person P living in Austin, Texas voted in the 2008 American presidential election for either Barak Obama or John McCain. We also know P lives in Texas — a red state where voters picked McCain by an 11% margin. If you had to make a bet, who did P vote for? But we’re not done.

Startup 234
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Learn by copy

A Smart Bear: Startups and Marketing for Geeks

I was the inter-mural racquetball champion at the University of Texas, and although it required lots of practice, I learned by watching the good players and trying to copy their movements — their swing, where they’d run, where they’d place the ball. The point is to learn and grow as a writer, and this was fun to do.

Texas 239
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Avoiding common data-interpretation errors

A Smart Bear: Startups and Marketing for Geeks

Ask and AOL), but the traffic doesn't amount to a hill of beans (as we say in Texas). For example, here are the origins of search engine traffic to my blog: There are several "other" search engines (e.g. It's useful to cut those out of the chart because they're just noise. The trouble starts when "Other" isn't so trivial.

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