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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

So he founded IdeaLab with his wife Marcia Goodstein (he talks in the video about working with a spouse and also working with siblings). In the video Bill talks about how he started his first entrepreneurial venture at 12 doing a mail-order business (very Tony Hsieh of Zappos who did the same thing).

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