A Smart Bear: Startups and Marketing for Geeks

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Business of Software – Past two videos, and why you should come in October

A Smart Bear: Startups and Marketing for Geeks

Pin It If you run your own software company, or you want to, going to Business of Software is possibly the most useful thing you can do this year. It’s certainly more useful than spending that time reading static blog posts or business books.

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

You’ll need on-site visits even in this day and age of video-conferencing. Likely to start as a smaller pilot or proof-of-concept, which hopefully you can get paid for, and which needs to be convincingly successful, perhaps battling against another pilot with another vendor. Examples: WorkDay (much of revenue is consulting), IBM.

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"Authentic" is dead

A Smart Bear: Startups and Marketing for Geeks

Instead of saying it's easy, have a video demonstrating your tool solving someone's problem in 60 seconds flat. Showing something in action is more evocative than describing it. Instead of saying it's fast, show a speed test (especially against competitors).

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You can have two Big Things, but not three

A Smart Bear: Startups and Marketing for Geeks

build a boat in the garage, become a chess master, video game addiction). The rule of life is: You can have two “Big Things” in your life, but not three. Big Things include: Job. Social Life. Major Hobby (e.g. You can do a startup on the side while you have a day job, but your family will never see you. It happens.

Restful 308
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An eBook pricing model that resulted in $100,000 in sales

A Smart Bear: Startups and Marketing for Geeks

This included sample code, Photoshop files, video tutorials, and other content. Sales percentages per package for The App Design Handbook were as follows: The Book: 49% The Book + Videos: 32% The Complete Package: 19% What if we flipped that entirely? The middle package was priced at $79 and the highest package at $169.

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How Perfect Pricing got me 1500 Sales in 2 Days

A Smart Bear: Startups and Marketing for Geeks

I personally download tens of free fonts, icons, books, and videos every week and use none of them for lack of time. Isn’t fame and glory and RSS subscribers enough? Besides the obvious answer (to make money), I believe the Internet is already overrun with free stuff.

Sales 279
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Smart Bear Live 7: More from AZ Disruptors

A Smart Bear: Startups and Marketing for Geeks

Dan: Videos, music. Dan: Music, videos. Selling videos. In this episode, we share three more interviews from our AZ Disruptors meeting last fall. Let’s people sell premium digital content online without dealing with any of the technical stuff. Jason: What is premium digital content mean? Jason: Why is that premium?

Cofounder 199