Startup Professionals Musings

APRIL 16, 2022

It is your responsibility to facilitate regular communication between team members and all constituents via all channels, including social media, email, and video. The recent pandemic and remote team members have made the focus on social even more critical. Spiritual connections.

Technical Review 353

Technical Review Cofounder Employee Global 353

Startup Professionals Musings

JANUARY 4, 2023

Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. The world of marketing is changing faster than technology these days.

Global 267

Global Marketing Technical Review Mobile 267

Startup Professionals Musings

NOVEMBER 28, 2020

With the Internet and modern video communication tools, including Skype and Google Hangout, you can find the people you need, from anywhere in the world, and sign them up quickly. Rounding out the team with employees and freelancers. Successful startup teams today have a mix of remote employees, freelancers, and contractors.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

Startup Professionals Musings

DECEMBER 3, 2021

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. They will exit quickly.

Internet 294

Internet Web Affiliate Advertising 294

Startup Professionals Musings

DECEMBER 30, 2020

That first burst of customers via word-of-mouth or a viral video won’t sustain your growth. With information overload due to the Internet, you need to find your customers, rather than assume they will find you. Start with a range of platforms, including social media, advertising, and a great website.

Intellectual Property 432

Intellectual Property Entrepreneur Technical Review Angel Investor 432

Startup Professionals Musings

DECEMBER 18, 2020

It is important to use it, including instant messaging, streaming video, and interactive real-time feedback, but success is not all about technology. The principles outlined here will highlight your intention in a very real way, and help you stand out above the crowd.

Customer 433

Customer B2C Technical Review Social Media 433

Startup Professionals Musings

FEBRUARY 8, 2023

Through the use of Zoom and similar video tools , they could be your employees working from home. With free world-wide Internet access, outsourcing no longer requires the extensive travel, translation, and communication costs once associated with remote work. Run experiments on new sources of revenue.

Technical Review 239

Technical Review Revenue Social Media Cost 239

Startup Professionals Musings

DECEMBER 18, 2022

Also suggesting that they check out your website or video and tell you what they think will not likely peak their curiosity. These will put your proposal in the circular file, and even future good opportunities from you may go to the bottom of my list: “Give me a call to hear about an opportunity that can’t fail.”

Business Plan 273

Business Plan Technical Review Angel Investor Social Media 273

Startup Professionals Musings

APRIL 10, 2020

Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. The world of marketing is changing faster than technology these days.

Mobile 434

Mobile Marketing Technical Review Differentiation 434

Startup Professionals Musings

JULY 26, 2023

For example, we all remember when Blockbuster realized too late that Netflix was stealing customers by offering videos online rather than via DVDs, but even then they were unable to adapt their processes and their thinking. Thus they are blindsided and try to react quickly when a new competitor starts stealing customers.

Metrics 178

Metrics Technical Review Agile Hiring 178

Startup Professionals Musings

NOVEMBER 27, 2011

Blogs composed of video clips are called “vlogs.” Streaming video. Watching video has now surpassed text searching, with popular sites like YouTube , so you see more video ads – in banners, news lead-ins, and site placements. You are now reading one of about 50 million out there already. Social media marketing.

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

FEBRUARY 25, 2017

It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs.

Campaign 167

Campaign Cost Viral Marketing 167

Startup Professionals Musings

JANUARY 13, 2020

Some entrepreneurs love to talk and produce videos, but hate to write anything down. Early in the relationship, every investor instinctively looks for some key indicators of the ability to get results, like the following: Communicates well in every business medium. Effective communication requires real listening, as well as talking.

Intellectual Property 316

Intellectual Property Angel Investor Early Stage Venture Capital 316

Startup Professionals Musings

AUGUST 11, 2013

It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs.

Viral 249

Viral Marketing Entrepreneur SEM 249

Startup Professionals Musings

OCTOBER 30, 2010

Blogs composed of video clips are called “vlogs.” Streaming video. Watching video has now surpassed text searching, so you see more video ads – in banners, news lead-ins, and site placements. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots.

Internet 224

Internet SEM Wiki Entrepreneur 224

Startup Professionals Musings

JULY 13, 2012

It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs.

Viral 238

Viral Cost Marketing SEM 238

Startup Professionals Musings

MARCH 21, 2020

Also suggesting that they check out your website or video and tell you what they think will not likely peak their curiosity. These will put your proposal in the circular file, and even future good opportunities from you may go to the bottom of my list: “Give me a call to hear about an opportunity that can’t fail.”

Technical Review 310

Technical Review Angel Investor Business Plan Social Media 310

Startup Professionals Musings

FEBRUARY 15, 2023

Look for a part-time job in a local or family business to provide access to things you will need only occasionally, such as a high-speed printer, video equipment or product assembly tools and storage. With the unlimited access to “how-to” videos and detailed instructions on the Internet, you shouldn’t need to hire experts for most things.

Equity 349

Equity Hockey Stick Bootstrapping Sweat Equity 349

Startup Professionals Musings

AUGUST 28, 2019

Every business, new or old, needs to remember that an ethical culture, or lack of it, shows in the actual behavior and attitudes of all team members, rather than just in policy documents and videos from the top. Can you vouch for the culture and ethics of your company, from top to bottom?

Software Review 192

Software Review Offshore Leadership .Net 192

Startup Professionals Musings

JUNE 5, 2012

For example, if you're selling a travel magazine, you could add a free travel video when someone buys a subscription. You're now targeting people who want the travel magazine and those that want the specific video you are giving away. Cross endorsement.

Non-Compete 241

Non-Compete Merger Technical Review Software Review 241

Startup Professionals Musings

FEBRUARY 20, 2019

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. They will exit quickly.

Affiliate 221

Affiliate Advertising Technical Review Social Network 221

Startup Professionals Musings

JANUARY 7, 2023

It’s tempting to believe that one more new platform will win for crowd funding or video games, like Indiegogo and Wii. Blockbuster failed to recognize that their industry had fundamentally and permanently changed, and even NetFlix has struggles with the same issue, as video streaming takes over. Fail fast and pivot.

Intellectual Property 314

Intellectual Property Entrepreneur Bankruptcy Viral 314

Startup Professionals Musings

JUNE 3, 2019

Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address.

Security 195

Security Technical Review Social Network Software Review 195

Startup Professionals Musings

MARCH 21, 2011

It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs.

Viral 225

Viral Marketing SEM Startup 225

Startup Professionals Musings

MAY 15, 2020

For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube. Produce memorable product demonstrations or videos. New products being used in unusual ways attract attention, buzz, and followers.

Marketing 425

Marketing Angel Investor China New York 425

Startup Professionals Musings

AUGUST 25, 2023

If an innovative solution is involved, prepare a minimum viable product or a video to demonstrate functionality and usability. It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Test your plan to get feedback from real customers.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Startup Professionals Musings

MAY 3, 2023

Use modern tools, including video, to capture and share the sentiments of optimism, joy, and gratitude from and among remote team members on a regular basis. It’s still important to schedule virtual happy hours, special fun interactive quizzes, and creative video contests. Always communicate with optimism and joy.

Leadership 283

Leadership Metrics Video Global 283

Startup Professionals Musings

SEPTEMBER 28, 2012

There is TweetDeck to help you use Twitter, and YouTube for video sharing. When is the last time you produced a video for your business, or a podcast, or sponsored a contest with free gifts? Experiment with social media tools. The basic tools are the platforms like Twitter and Facebook. But don’t stop there. Or are you too busy?

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

OCTOBER 26, 2018

Today, with instant and pervasive Internet communication, you can sell your vision via blogging, crowdfunding, and videos before you spend big money building prototypes and pivoting as you learn. Here are the specifics that I recommend to improve your odds of success: Sell the market concept before building a product.

Marketing 231

Marketing Demand Campaign Differentiation 231

Startup Professionals Musings

NOVEMBER 4, 2019

Reach out with creative videos to influencers in your domain. For inspiration, I recommend you watch a few episodes of the Shark Tank TV series, where entrepreneurs pitch their wares, looking for an investment and national visibility for their product or service. Make the product or service come alive.

Intellectual Property 235

Intellectual Property Elevator Pitch Harvest Technical Review 235

Startup Professionals Musings

MAY 4, 2011

For example, if you're selling a travel magazine, you could add a free travel video when someone buys a subscription. You're now targeting people who want the travel magazine and those that want the specific video you are giving away. Cross endorsement.

Partner 225

Partner Non-Compete Merger Technical Review 225

Startup Professionals Musings

FEBRUARY 6, 2017

That means all realignments require over-communication, in multiple medias – video, voice, documents, and actions. Witness what resistance to change did for Blockbuster Video and Kodak. It’s twice as hard to change an image in someone’s mind than it was to get the image there is the first place.

Metrics 120

Metrics Video Cost Revenue 120

Startup Professionals Musings

MARCH 29, 2021

Sometimes it’s as simple as updating your website format and videos. Others highlight live experience and happy videos, submitted by customers, on their website and promotions. Use experiments versus designing the ideal ad. Partner with others to create blended offerings.

Customer 420

Customer Marketing Social Media Campaign 420

Startup Professionals Musings

JULY 9, 2021

Here is my outline of key deliverables that could convince me that you are a cut above the “average” entrepreneur that approaches me with nothing but a dream and a prayer: Personal video introduction with elevator pitch. Successful startups are all about the right people with the right stuff.

Elevator Pitch 390

Elevator Pitch Entrepreneur Due Diligence Angel Investor 390

Startup Professionals Musings

MAY 18, 2020

Look for a part-time job in a local or family business to provide access to things you will need only occasionally, such as a high-speed printer, video equipment or product assembly tools and storage. With the unlimited access to “how-to” videos and detailed instructions on the Internet, you shouldn’t need to hire experts for most things.

Hockey Stick 423

Hockey Stick Bootstrapping Sweat Equity Intellectual Property 423

Startup Professionals Musings

FEBRUARY 28, 2022

The alternative is another Eastman Kodak, who failed to keep up with the transition from film to digital cameras, or another Blockbuster Video, overrun by Netflix and streaming videos on the Internet.

Employee 291

Employee Video Global Demand 291

Startup Professionals Musings

SEPTEMBER 9, 2017

Every business, new or old, needs to remember that an ethical culture, or lack of it, shows in the actual behavior and attitudes of all team members, rather than just in policy documents and videos from the top. Can you vouch for the culture and ethics of your company, from top to bottom?

Software Review 166

Software Review Offshore Leadership .Net 166