Viral Related Topics 
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. I know of no companies who have " gone viral " because of buttons. Buttons are good — why not use them?
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 23, 2016
Investors and founders alike have been obsessed about “growth at all costs,” just as a virus colony grows without care to its effect on its host cells or whether the colony’s growth ends up destroying the host body completely, taking the colony down with it in a viral version of Lord of the Flies. This is growth driven by values.
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A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo simple enough to be self-service). 10/mo means people see you as a cheap version of something else, but still expect a phone number. Think: GoDaddy).
A Smart Bear: Startups and Marketing for Geeks
JANUARY 10, 2011
Pet owners who like the cards will look on the back to see how to order some of their own, and suddenly you have a viral marketing campaign that cost you lots of initial legwork calling vets but not a lot of money. Are vets the biggest market for these cards? Maybe, maybe not, but this gets the ball rolling. Working the pain in B2B.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 26, 2019
It’s boring and doesn’t make you famous and doesn’t play into the false but common narrative that SEO and viral content will launch your startup into the market with almost no money. A reliable paid acquisition channel results in a somewhat stable business. People don’t value their time.
A Smart Bear: Startups and Marketing for Geeks
MARCH 22, 2010
A small favor you do on Twitter results in a viral post seven months later. Tags: Essays advertising branding design marketing philosophy strategy viral. Or Dave McClure releases a silent-but-deadly outside a Menlo Park Starbucks and a social media company gets funded in Boston. What are your thoughts?
A Smart Bear: Startups and Marketing for Geeks
JULY 23, 2013
Use viral growth to offset cancellations. Few B2B companies can truly claim “viral growth” characteristics. It’s not just pure software companies that achieve this — hardware/server SaaS company Rackspace also has negative net churn, which enables them to grow revenues 30% year-over-year with $1.5
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